Copyright (c) 2012 Richard Murphy
Site wide links appear on each page of your website. Many times, they are placed below everything else on the site page. A site wide link is terrific to use if there's a particular page you'd like your readers to be able to easily find, such as a page where they can order products or one with your contact information. Site-wide links are located at the bottom of every page for ease of access. You also have the option of organizing these links in a menu that allows drop down navigation of your site. A menu should be designed logically and should contain a description about each page.
Using HTML coding in your content is critical to getting the best search results. Meta tags are used by search engines that will find the most important things on your site. Use meta tags that contain high-quality keywords in order to give the crawlers more information about your website. Do not go crazy with meta tags; it will hurt you instead of helping. Be creative and make use of keywords in original ways. Each page of your website should have meta tags to target your audience and help the search engine spiders be aware of your content.
An H tag is a type of HTML tag that signifies how important a specified piece of text is. This important tag will have tagged text show up in big, bold letters. Meta tags should be used in titles and in paragraphs that contain important information. The main title ought to have the tag and or for the subsections. Your website will be much easier to read and search engines will be able to more accurately identify important content. Always try to incorporate keywords into your titles.
It is best to constantly think up new and exciting ways to promote your products on the Internet. You may certainly continue to use SEO and other standard methods, but don't stop there. Be sure to try new ways to market your products online. Knowing that the internet is greatly influenced by its followers, it is common for videos or websites to go viral. Networking is the foundation of information going viral. When a video goes viral, it means that millions of people share the video in a short amount of time via Twitter, Facebook, Google+ and many of the other networking sites, or simply via email forwarding. Viral items have a short life span, but you can still benefit from them. It can be difficult to determine which ideas will catch on, but thinking outside the box should be your first step in locating unique, fun and buzz-worthy content. Look through what has gone viral in the past to get a feel for what may help your site go viral.
Many Internet marketing strategies are available. This article has only highlighted some of them. Continually evaluate your site and your plans to find new ways to market your business. While an initial marketing plan is useful, don't be afraid to try new techniques to expand your efforts.
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