You want your company to stand apart from the crowd. You want it to make that lasting impression, one where your prospect is sure to remember you and your company's product offering. Most importantly, you want that first impression to be representative of your company's professionalism. Well, many companies just like yours have decided to use custom pens, and other promotional items, in order to improve their customer relationships. They use these handouts at trade shows, conferences and exhibits. They use them to distinguish their company and to ensure that their booth visitors have something to remember them by. Most importantly, they use them because they are an inexpensive form of marketing and one that consistently produces results. However, the question often becomes: Do these promotional items really make a difference? Do they catch the prospect's attention enough for them to retain the company's message? Most importantly, do they help sales close more business? The answer to each of these questions is a resounding "yes," they do.
Promotional items are fantastic giveaway items. Most of today's companies can embroider your logo, insignia, and any other accompanying statement, directly onto these promotional items. Regardless of whether it's ceramic mugs, wall calendars, planners, baseball caps, sweaters, or those aforementioned custom pens, all make an impression and all are simple, inexpensive items you can give to customers at trade shows. How important is it to have theses promotional items at your next trade show? To answer this question, consider the following immediate benefits.
- Promotional Items Make a Lasting Impression: Let's be honest, if your competitor has promotional items, and your company doesn't, then it's a guarantee that your competitor will make an impression, and your company won't. It really is that simple. Promotional items work because potential prospects and existing customers love them. People who peruse trade shows and conferences are always looking for free handouts. However, it's the handouts they receive from their most favored vendors that they ultimately care about. Don't miss out on an opportunity to impress your customers at your next trade show. Make sure to bring along your own accessories.
- Promotional Items Are an Inexpensive Form of Marketing: Simply put, these accessories are an extremely inexpensive form of marketing. Few marketing platforms are as effective as going to a well attended conference, exhibit or trade show. These exhibits and trade shows offer your company an opportunity to increase your customer face time. Where else could your company meet as many of its clients at one time? Therefore, it's imperative that your company not only capitalize on all its opportunities, but that it makes that all-important lasting impression with a professional handout.
- Promotional Items Increase Your Marketing Return on Investment: These accessories are inexpensive and help to increase your marketing reach. However, there are other, far more important reasons why your company can't afford to be without these accessories. The fact is, these items represent one of the least expensive ways to increase your company's marketing return on investment. Today's marketing strategies are measured by their ability to convert qualified leads into paying customers. What better way to do that than by using a promotional item that will constantly remind your customer of your company and its value proposition.
Promotional accessories work because they help improve your customer relationships. Customers love to receive free promotional items. They keep them at their office, take them on the road when they travel on business, and even keep them at home. In essence, these promotional items really make a lasting impression. As such, you must have some ready to give away at your next trade show.
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The author has an interest in custom pens but doesn't claim to be an expert - however, if you need real expert advice and help on custom and promotional pens the people at http://www.logopens.co.uk/clubrowcreations are held in high regard, have had some great reviews, and come highly recommended.
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