How To Select Good Business Names

Formulating good business names can be both challenging and fun. Challenging because you want to make sure that the name of your enterprise would be powerful enough to help it succeed; and fun because there are so many great-sounding names out there that you can think of. If you are planning to start a venture and you wish to name it well, here you will learn some important and practical tips to do it.

Now, why would you care much about a name? Others don't seem to have any trouble labeling their business, right? They just go with whatever pops up in their head. If you're thinking of following this lead, stop! Keep in mind that the brand, image, and position of your business can be hugely affected by how you are calling it. Take Google and McDonalds for instance. Do you think they would've been as successful if they had a different name? Clearly a name is important. But it may not be enough for you.

There are several things you should look for in a venture's name but you can have these three main pointers as a guide:

Easy to say. The last thing you would want is to have a business name that people can't pronounce. This will not only challenge your marketing efforts but give your clients a tough time too. When this happens, you are already facing a promotion crisis.

Easy to spell. Easy spelling is another effective business name strategy particularly for an online enterprise. Clients go to your place of business (website) by typing your domain name. This name is likely your business name too, and if it's impossible to spell, then it's impossible to reach it as well. If you want high traffic in your site, you'd better start with an easy name to spell.

Make it easy to remember. People always remember good business names with ease. They can be quickly stored in and retrieved from memory without a sweat. This is convenient especially when clients wish to spread the good word about your business.

Now that you already know how a business name should be like, we will now go to some pointers on how to possibly create it.

Go for the plain and the simple. While plain and simple may sound bland, it can actually go a long way. It's easy to say, to spell, and to remember. This is particularly advisable if you want a name-- such as your family name-- to be established. Say, Smith's Bakeshop or Rogers' Bags.

Let it be descriptive. A descriptive business name is a name that informs people what the venture is about. For example, Your Tot's Toys. Here you can already gather that the business is a toy store for toddlers. Quite convenient, right?

Make it suggestive-- A suggestive business name is one that tells of the business in an indirect way. For example, GreatBytes (for a software store) or Yummydough (for a donut or bread shop).

These are the tips you should remember when it comes to good business names. Again, good names are indispensable, so, make sure to think about them carefully. However, this may not be enough.


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