Anyone who operates any kind of an investment knows that they must do all that it takes to make it known far and wide. Whatever the size of the organization, whether it is a startup or a multinational, it needs to be advertised so that people can know about its existence and the services it offers. The following are some tested ways to popularize your art school.
The first approach is to ask your family members and friends to help get the word out about the services. Apparently this overlooked mode of advertising is very powerful if one gets reliable people. Let them pass the message to their colleagues at work, book clubs and even their church community. Your staff and the few students you have can also be requested to help.
Although they are old fashioned, brochures are still regarded as effective in getting a message out. Sit down with a professional and design them, keeping in mind issues like brevity, colors and font sizes. Make it as appealing as possible and use fewer words so that the reader understands the message as quickly as possible.
Call a daily newspaper or weekly magazine from the region you are looking to advertise your school in and book advertising space in their prints. Find out the edition which is most popular with readers and go for that. It has been known that more people prefer weekend papers than the others. The best thing about this is that it is cheaper than the other methods.
Television and radio stations have more coverage than any other medium. Call up the marketing departments in these stations and have your message aired. Although it might be a bit expensive, choose the prime time for it to air and you will ultimately have better results. It would be necessary to involve a professional so that the ad is short and punchy; something that would remain on the listeners and viewers minds.
More and more people are rushing to the internet any time they are searching for something. If you do not have a website already, consider creating one. It should explain to the audience what you do, the courses that are taught in your school and the available spaces. The website needs to be well optimized for the search engines.
Closely associated with a website is to create fan pages on the social media networks. Pick the most popular social sites, those that have your target age. This approach is loved because of the ability to interact with prospective students on a one-on-one basis. Whatever questions they might have, you can answer them there and there.
Another approach to popularize your school is through sponsoring art exhibitions in your area. Get artists from the area to come and exhibit their paintings. You can even get professional ones to sell their limited editions, signed and all. Then you need to put up posters telling people about it. Once the material day comes, ensure that you put your banners all across the room and a small desk in a corner so that visitors can get more information. Of course there are many more methods that would be similarly viable but these are the main ones.
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David Tatham, fine art dealer for more than 25 years, has a detailed knowledge of the world of fine art. Signed, prints and originals can be viewed and bought from the website. http://www.cornwater.com
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