Running a home business is one great accomplishment. Plenty of people dream of doing something like this, but you have taken the dreams of many and have made them a reality for yourself. It's people like you who keep this economy going, and who keep producing products and services that everybody needs. One of the essential things you've got to do in your business is to advertise, and get your name out there.
While there are plenty of ways of doing this, having a website is essential. It's so easy and inexpensive to have a website these days that you can't really survive without one. In this article, you are going to learn some basic tips to help your website stand out.
Because they have become so cheap and easy to acquire, using graphics on your website is a no brainer. But don't make the mistake of using too many graphics. Having a couple to grab the attention of the user is essential, but you don't want so many that it clutters up the page and makes everything confusing.
The colors you choose will have a direct impact on the user experience. And since a good user experience means more money for you, this is important. Use calming colors instead of colors that will shock the user out of their socks. Subdued tones are better than bright pastels. Check popular websites like Yahoo!, Google, CNN and others and see what kinds of colors they are using.
You definitely need to have a logo in your header. Without one, your website may look amateurish and unprofessional. Get one designed if you need to, but you need to have a logo that is unique to your business.
You definitely need to have a photo of you and your staff somewhere on your website. Nobody wants to think of a business as some robot controlled enterprise. When you put your pictures on their, it will give a real personal touch.
Also, you need to have plenty photos of products. Even if you don't actually sell anything from your website (which you should, by the way) make sure to have plenty of pictures of products. And make sure to link from the product picture a page with plenty of information.
Having a video on your site can really make it stand out. You don't need to know much about videos to do this. Your cell phone can take a good enough video, then you can simply upload it to YouTube. You can edit it using the online software before you publish it. Then simply embed the video into your site and you are good to go.
With a website, your business has a much better chance of getting exposure, and getting you more sales. Just take some time to set one up, and you'll be glad you did.
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