Recruitment: LinkedIn Optimization

To say that social recruitment is in a LinkedIn stranglehold is something that has been true since the day it was created. With the latest reports showing that people prefer to use this from both the employer and employee end, it seems that it is likely to be top for a while.

Facebook will always be seen as a more personal website while Twitter continues to be professional but more news worthy, and this means that thanks to LinkedIn placing themselves as a recruitment and professional social network they continue to own the market share. However, is your LinkedIn recruitment being optimized? Do you need a top executive search firm or are you already working with retained search firms? Find some top tips here.

Available Positions

We'll start with the obvious. Be sure to have all possible positions at the company online at all times. Job seekers will be searching for the "Careers" tab that you can add to the company profile so they know where to see positions. A mix of the necessary information and a frequently updated tab will ensure that people get exactly what they need. This is a great way of potential employees knowing whether to continue their interest.

Employee profiles

Many companies can be worried about their employees using social media, but LinkedIn should be embraced by one and all. The information drive that can be seen through them using this media is great. It's believed that a company's page information is 90% from employee profiles. Improve effectiveness and content by having every employee optimize their profile pages so that people can see valuable information.

Employee stories

If a candidate is looking at your page, they are interested in what your company has to offer. Allow them a greater understanding by showing them what current employees think. Share their experiences online and people will see more about the inside of a company. You can seem a scary prospect from the outside, so get videos up to let potential employees know about policy, work and friendliness.

Corporate Culture

Your company might have 10 or 10,000 employees but one thing that has to be the same is showing your philosophy and what your team feels is important. Have you employed more recent graduates than anyone else? Do you have a partnership with a charity? If so, let people know and tell them why this matters to you. This is an exclusive insight, one that's not necessarily an advert to work for them and it makes a great difference to how people perceive what you are doing.

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