My friend Brad Bertoch has been recognized as a National Luminary in the field of Entrepreneurship. I've worked as a real estate professional with him for more than twenty years now so it didn't take such recognition for me to see what makes him truly special.
We've reviewed hundreds of business plans during the course of our work and I've been able to observe his ability to analyze and forecast a company's chances of success. All of this experience with him has enabled me to gain a special insight into what makes him a leader in business. They're also concepts you can incorporate into your own life!
First, investors invest in a management team, not a technology or idea. It isn't enough to have a great idea to create a successful company. That really means that when you're looking to make something of your life just dreaming about having a great life isn't enough. You have to go out and do the things that will give you a great life; learn about subjects you want to build your life around and then go out and get experience in doing those things. This is the special combination and will make you into the person of your dreams.
Second, you need to make sure your business benefits from market pull, not market push. This is a simple concept that means, in the words of Thomas Edison, "I will never invent a product that people don't want ever again." Perhaps your grandmother put it another way; "You catch more bees with honey than vinegar." Become a person that other people want to be around. Be known as the person everyone wants to be with because you make them feel so good. Lonely people are generally not giving people. The more you give to others, the fuller and richer your life will be.
Third, when you're hiring other people to help you run your business, hire absolute superstars! Make sure you have high quality friends in your life. I don't mean just successful business people in real estate. Last week Brad said to me, "I am always amazed that you can find wisdom everywhere and from anybody." You just have to be looking for it. So look for people that have qualities you admire and then pattern that part of them for your own life. You become like the people you associate with.
Finally, great companies aren't built overnight. They usually don't end up looking anything like they began. I take comfort in that fact every day. It's what makes life such a wonderful adventure. You truly are the CEO of your own life. Brad has taught me that if I will apply these concepts with true intent that over the long run I'll have made a life that will have lots of investors and we'll all be well paid as a result of our life together.
Invest in yourself, make sure you're a person others will want to be with, surround yourself with the highest quality people and keep improving yourself throughout your life so in the end you'll have had a rich life indeed.
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Lynn Butterfield is a highly sought after in Utah Real Estate. He represents Coldwell Banker with the Economic Development Corporation of Utah & MountainWest Capital Network, he mentors early stage companies with other professionals at the Wayne Brown Institute and is a member of the Utah Association of Realtors Legislative Committee. Find out more about Lynn and Real Estate in Utah at http://www.salt-lake-county-utah-real-estate.com/
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