Every career comes with its own set of challenges, and for the housing market, it's the challenge of getting real estate leads. Not everyone suffers from this issue, but those who do are usually lacking a certain understanding of what selling a house is all about and what is necessary to get it done. If you are still trying to figure out how to gather up some good leads, you are obviously not among the agents who know the business like the back of their hands and should take a moment to consider what you might be doing wrong. Some of the changes you could make are surprisingly simple and could have a tremendous effect.
First of all, you have to change the way you think of the housing business and your role within it, because your job may not be at all what you think it is. When it comes to your job, you might be one of the many agents who believe their primary duty is to know the ins and outs of what makes a home appealing, as well as the rules of home financing and closing costs.
There is no disputing that you should know as much as possible about the homes you sell and their relative values, but unless you know how to be an actual marketer, your facts could end up getting you nowhere at all. Every little bit of information you share with a possible buyer should come out sounding like the best thing in the world, like nothing else could ever compare.
Generating leads is easily the most critical element of this business, and in order to do so, you will need to find out just how good of a marketer you really are. Any great marketer will do the obvious and get ads placed in local papers or have local businesses post their flyers or give out their cards, but there is so much more you could do. One of the most powerful tools at your fingertips these days is the Internet, where you can put your ads on local websites, start a website of your own, post on local forums, and reach out to everyone in your community through social networking sites.
There are many things you could do to get real estate leads, but once you get them, you cannot passively show a house and hope they like what they see - you have to make them like it! Instead of dragging buyers from room to room; say all the right things to get them pumped up and ready to sign on the line. Above all else, stay positive, keep smiling, and keep your eye on the prize - a handshake and your client's signature.
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If you would like additional perspective on this topic then you may check real estate leads and expired listing.
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