Having a successful video production does rely on including several important factors that are designed to grab the audience's attention and to keep them there for the whole video. Although effective text and images are critical to producing a video that "speaks" to everyone, the inclusion of rare video clips has the power to make your video stand out from the rest. Rare footage has the distinction of standing out from the rest and can drive home the points your video is trying to make, creating an imprint on your audience that sticks. Follow these steps to save you time in finding and licensing the perfect clips for your production:
1. Research Effectively
It's easy to get overwhelmed when you're sorting through all the rare video clips you can use. Streamline the process by defining your category or topic as precisely as possible. You will be able to save time in your research process by letting the video library customer service team or sales time help you track down footage that applies to your needs. The knowledge these people have on the video archives can save you hours of research work.
2. Make Your Selection
Once you've found the right video clips for your production, compile a list and send it to the sales team. Include any last-minute questions you have about the rare clips to ensure the ones you settle on are the best fit for your production.
3. Contact the License Holder
Once you've contacted the sales team to start the ball rolling about the video clips you're interested in will be the first step about learning what licensing terms are for those clips so you can arrange to receive your clips. Within a short amount of time you'll have the footage you need to complete your video production and get it ready for release.
4. Work With Your Account Manager
Establishing a good relationship with their sales team means you will be able to get the clips you need and expedite the process because they know you. Let the person you work with know about the productions you have on your agenda so he or she can help you prepare for them ahead of time.
The rare footage you include in your video production can be the clincher that turns a prospect into a customer or a viewer into a die-hard fan. By working with the sales and customer service team you can save time and money in finding the most effective rare video clips for your current and future productions. Instead of feeling lost in a sea of video archives, you'll gain access to countless video clips and a people who make the job of finding them easier.
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Lewis Williamson wanted to make sure he made a great first impression with his clients so he looked for BBC archives footage. BBC Motion Gallery has the news videos, footage and clips you need to take your production to the next level. Visit http://www.bbcmotiongallery.com/gallery/home/archives.do for more information.
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