How Great Lobby TV Channels Reduce Perceived Customer Wait Times

The old business adage that the customer is always right does not just refer to the convenience of exchanging or returning a product. There is a psychological component to good customer service. If a customer has to spend any time in a waiting room, there are several things a manager can do to improve their perception of the wait time. If the customer feels as if they have been waiting for half a day, then your customer service needs improvement. The last thing customers want to do is spend a lot of time waiting and a large stack of magazines and a large screen TV may not be enough to distract them for very long. However, having on the right lobby TV stations will not only alter the customer's feelings about the wait, but also trigger a positive response to the company as a whole.

As much as most people have going on in their lives, waiting while doing nothing can be frustrating. It is up to you as the manager to have the right content on your waiting room TV programming. While it won't shorten the actual wait time, having something pleasant and distracting can certainly make the customer feel like it's shorter.

1. News is a safe choice. It works for two reasons. First, most people are so busy they don't have time to keep up with what's going on news-wise and having a news channel playing gives them the opportunity to catch up with the top stories. Second, national news channels are composed of fifteen or thirty minute loops. News channels will loop the current news stories into short segments and these loops generally correspond to the time a customer has to wait. It is rare that a customer has to wait longer than thirty minutes.

2. Weather is ideal programming as well. It works on the same principal as the news loop. Everyone wants to know what the weather is going to be and the big weather channels not only provide national forecasts but local forecasts and human interest stories as well. An interesting biography will make the wait time pass quickly.

3. Channels that mostly show cooking shows, reruns of popular series and even travel channels are great alternatives as well. Once again, these types of programs run about thirty minutes.

As the business manager, you can restructure this idea depending on how busy the day is. If it is eleven in the morning and your customers are already waiting an hour, then change the waiting room TV programming to shows that last an hour. Watching something from start to finish on lobby TV stations will make the customer feel like the wait time flew by.

----------------------------------------------------
To help cut down on customer complaints with long wait times, Michel Stevens suggested DISH TV for medical rooms to his doctor. DISH Business has the satellite TV for small business including hotels, restaurants, bars and much more. Visit http://www.dishbusiness.com/medical for more information.

EasyPublish this article: http://submityourarticle.com/articles/easypublish.php?art_id=257831