Copyright (c) 2012 Nurse Entrepreneur Network
An entrepreneur nurse can thrive in a market that offers the key to success in business. Two key elements that can predict the success of a business are supply and demand. The market for nursing services creates a continuing and serious demand, and nurses are fully capable of meeting the demand. Many other factors enter into the successful operation of a business, but almost all of them hinge on the two key factors of supply and demand.
Businesses fail every day due to a lack of a demand in the market or the inability to supply the product or services demanded. When there is no demand for services, a business has no way to grow or even survive. Likewise, a business that is aware of a demand but has no known way to supply it is not able to continue. The nursing profession sits at the precise juncture where supply of services meets an increasing demand by an aging population and others who have serious needs.
When a nurse decides to engage in entrepreneurism by establishing a small business to sell services to the public, it is a major turning point in a life that is ready to find new dedication. It is one of the most exciting and happy moments in a lifetime that resembles the decision to have a child. With full recognition that one's life changes from that moment on, the decision is one that requires a deep sense of commitment. The relationship is a permanent one that lasts for the lifetime of the business as it does for that of a child.
It is essential to embrace all aspects of owning a business, including marketing and managing finances. It takes money to make money, so an investment in any commercial venture has to have funds to spend. However, a business is not really practical as long as it only spends. It turns into a business when money starts to come in. There are many people who can help do basic business functions, but the owner is the one who has the most awareness and involvement in daily operations. Online courses give instruction in the fundamentals of accounting, bookkeeping, marketing and customer relations that are invaluable for a new owner.
One of the joys of entrepreneurism is the opportunity it offers to rely on individual ingenuity to make decisions about all aspects of an operation. Choosing the customers to serve and having discretion over time commitments and obligations are unique features of owning a business. The freedom to make independent decisions is liberating, leaving behind the restrictions that are sometimes imposed by managers and supervisors.
The marketing of services is essential, and failure to do so is often fatal. As difficult as it may seem to look for more customers when some are receiving services, it is nonetheless vital to success. Years ago, a New York Herald Tribune columnist said that "doing business without advertising is like winking at someone in the dark. You know what you are doing, but nobody else does". Nurses hold respected credentials that are hard to earn, and they are worth publicizing.
A person who senses the allure of working as an entrepreneur nurse can investigate the options and weigh the pros and cons objectively. Self-employment is not a good idea for everyone, though it is an excellent idea for some people.
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Want to be a nursing entrepreneur but don’t know where to start? Discover why so many nurse entrepreneurs rely on the Nurse Entrepreneur Network for their marketing and business solutions - go to http://www.nurse-entrepreneur-network.com
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