Advertising and Marketing Tips to Promote Your Boutique Business

Boutique businesses are specialty businesses and their products and services generally appeal to a smaller subset of people. They are destination shops, sometimes off the beaten path, sometimes in the middle of a busy mall. Many people automatically assume that the word 'boutique' means high-priced dress shops or other shops which cater only to the wealthy, but that really isn't true. Today boutique shops may range from a wide variety of different businesses, as long as they specialize in something niche.

The boutique establishment is for narrow specialties, but it isn't limited to the wealthy. A boutique shop might include a place where handmade boots are sold. It could be a place where models trains are crafted and sold to collectors. Hats, sporting goods, stamps, antiques, foods, imported rugs, memorabilia and even cars can be sold by shops which are fairly labeled "boutique".

Usually these types of shops are forced to look closely at their marketing. In almost every case, every dollar counts.

Here are some of the ways in which boutique retailers can increase the attention they get from the public at large:

1) Rethinking newsletters. The idea of a single model train shop sponsoring a newsletter may be somewhat hard to justify. However, the idea of seven model train shops located in a three state area sponsoring a newsletter may make a great deal of sense. Each shop contributes story ideas, ads and columns and each shop contributes to the printing costs. The newsletter goes out to everybody's customers, and potential customers see new opportunities they may have missed.

2) Rethinking catalogs. Catalogs are expensive. Still, they are a great way to showcase the inventory. Let's say you sell imported rugs. It might take a three hundred page catalog to display every item in your store. A much better idea would be to cut down the size of the catalog to an affordable size. Let's say you have thirty Herat rugs but you have room to showcase only ten. Use QR codes to direct customers to online images of the other twenty Herats you have available.

3) Rethinking posters. Most boutique shops probably don't use posters, as these tend to appeal to mass audiences. But they should reconsider. A poster can be designed which features an iconic set of trains, or selection of rugs, or any other product line sold in boutiques. The purpose of such a poster would be something of a collector's item, and would be used to promote the shop.

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