First off, talk to people of importance—importance to you, that is. A typical mess up on the part of most Social Media newby's is throwing away efforts on Tweeting or Facebooking other users who have not a thing to do with their goal. For example, if you are a voice coach in the US, there is no point in you Tweeting with a voice coach in Europe about techniques that help one learn to sing better. That person's followers are most likely in Europe and will not bring you real life business! The most effective plan of action is to communicate with Facebook and Twitter users either who live near you, or who are known all over the country and even world, since they will in turn have followers from all over the world who'll see your communication and notice you.
Be of service. Still working with the voice coach instance, prove to your desired audience that you are an expert in an area by maybe creating short videos in which you give free advice, insider tips and even online singing lessons. Showcase to your audience your worth, and they will certainly return for more. Become known for one thing. And that's the important thing—try to stay focused. I'd advise you not to publish your singing lesson clips and then follow them up with unrelated blog posts from some funny blog you follow about politics. Establish yourself as that one professional who is good a that one task.
Be responsive. Social Media outlets are like babies—they require constant attention. If a fan posts a response to any of your posts or writes you a direct message, answer as soon as possible! If anyone reposts something that you Tweet, or even just reacts to something you Tweet, be sure to thank them immediately!
Be engaging. Ask questions. Spread some social media love and in addition to your own thoughts and rants, post content you find on the pages of other people in your field of work. Publish material that can stir up conversation since, any time someone replies to one of your posts, anyone following them sees that interaction and then they will be curious, "Wait a minute, is that someone I should be following?" The idea won't always be to shine the spotlight on yourself, but in addition to create a place where like minded individuals can have a good conversation.
Give shout outs. Don't look at other pages and twitter handles in your industry as competition—view them as individuals who might be able to provide you support. Respond to their posts. Re-post their posts. In all likelihood they follow the happenings of your industry closely and will be posting the biggest relevant news, so in that way they can provide you great content for your own posts.
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Vera Esther is a healthy living, dating and luxury lifestyle writer. She has blogged about everything from organic wine tasting to how to tell if your first date is controlling and even innovative ways to pursue hobbies like learning how to sing online with sites like http://www.bristowvoicemethod.com
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When I do social media optimization, I always make sure that I reach viewers of different interest because in doing so not only do you get friends but you can also generate traffic for your website thus helping you get recognition online...
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