Why It's Crucial For Your SEO Strategy To Include Finding Quality Backlinks

As a part of your advertising strategy, you may be considering software or services that specialize in finding backlinks to heavily boost the traffic on your website. You know that your SEO optimization campaign should include a plan for gaining external links and this promises astounding results because all backlinks will be high quality. High quality? What do they mean by that anyway?

Backlinks not only bring in traffic, they also increase your website's search engine ranking. All search engines look at backlinks to a website as a factor for determining rank. They count the number of links and they also evaluate their quality when making their determination about where you are going to stand in the search results they provide.

Here is what the search engines are looking for:

• Relevancy. If you are selling baby food and you have a backlink placed in a race-car article, you are probably not going to get much traffic from that link. Search engines aren't going to be very impressed with that backlink either so having them in articles like ones on child nutrition will be a lot more relevant.

• Rank of backlink site. If your backlink is sitting in a site that no one ever visits, a search engine won't give you many points for that either. They take into consideration the popularity of the secondary site the backlink is on as a factor in your ranking as well.

• Location on the web page. Is your backlink within the body of the article where people will see it and wonder where it leads, or is it sitting off to the side in an advertising section? Having the backlink in the article itself is much more effective and a search engine will rank accordingly.

• Age. In this case older is better. Search engines like to see a link that has been around a while. Backlinks embedded in low traffic sites or are spam usually get deleted quickly.

A quality backlink provider should give you an analysis of where you backlinks have been placed and the results of their efforts. Good ways to determine if the provider is doing a good job for you is to see if your site traffic is increasing and that your URL is going up in the search engine rankings. The search engines themselves can help you find and analyze your backlinks. Check out their web tools section.

Because of the importance of gaining external links, you or your SEO campaign company should spend a lot of website-management time finding backlinks. When you do this, you will rise higher in search engine ranking and enjoy more traffic on your site.

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Zach Bough researched link building service companies to help build his business's visibility on the internet. Volume 9 is a Denver SEO marketing firm that focuses on PPC, SEO and link building services. Visit http://www.volume9inc.com/marketing-services/link-building/ for more information.

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