Why It Is Important To Maintain Your Website

If you have a website then it is vital that this is maintained on a regular basis. Your website is your 'shop window' so to speak and if it doesn't work properly or fails to engage the customer then they will go elsewhere. Broken links or out of date content is a big turn off and guaranteed to lose you custom.

A well maintained website means increased conversion rates

Any online marketing agency will provide a website maintenance service as they recognise the importance of this in regard to conversion rates. Remember: your website exists to fulfil the needs of your customers but if it fails in any way due to an error (or errors) then they will leave. This is bad news for your conversion rates and your turnover.

To deal with this try to find a website design agency that offers a website maintenance service which ensures that your website operates at its maximum potential. This takes the form of a plan which maintains and updates websites as and where necessary. Find out more in our website maintenance section.

Examples of website maintenance procedures

There are a set of procedures or checks which are carried out to ensure a website operates at 100%. These include:

Broken links

- 404 errors

- Content for relevancy, spelling, punctuation and grammar.

- Image resolution

- Consistency of layout

- Out of date content (includes blogs and articles)

- Compatibility check with different web browsers

- Page speed

- Online forms

- do they work?

- Page titles and headings

This list is by no means exclusive.

Work in progress

A website is a work in progress: if you stop updating your website then expect your conversion rates to drop. Visitors will soon become bored and leave if there is nothing new to interest them. So keep your site fresh and new. Visitors do not spend long on a website and your job is to keep them there so ensure that your site is usable and user-focused.

Maintenance is important but don't forget about updates. These are done whenever something different or new occurs in your business. Examples of these include:

- Awards or accreditation

- Testimonials from satisfied customers

- Change to staffing list, e.g. new member of staff is employed

- New product or service

- Completion of a project/start of a new project

Look after your website and it will look after your business.

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Adaptive Consultancy is an online marketing company who specialise in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. http://www.adaptiveconsultancy.com/internet-marketing-company

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