What Is Article Marketing
Article marketing is the process of writing articles for online publication, and using these articles to market or advertise your websites and individual web pages online so as to attract traffic to these pages.
Article marketing involves several stages, each requiring a specific skill such as your writing ability and your knowledge of how to submit articles to the more important forms of publication. Although to become adept in either of these is a skill well worth possessing, being knowledgeable in both can make you a great deal of money if traffic to your site is liable to help you achieve that.
Here are the stages involved in article marketing, presented in the order that you would use to achieve good results. It is assumed that you are already using a niche website which might fall into any one or more of these categories:
• An online business selling your own product(s).
• An online business selling affiliate products.
• An online MLM or network marketing business.
• An offline business using a website for marketing purposes.
• A business offering internet services: SEO, writing or web design services for example.
These are five simple examples, but there are others: products can be either downloadable eBooks or software, or services such as hairdressing, dog grooming, or even online universities.
1. Keyword Research
First you must research the keywords that are best suited to your article. These keywords should have as high a monthly usage as possible, and as few others using it with their web pages as possible. One of the best free keyword research tools you can use is Google's Keyword Tool External.
The keyword you choose should be included in the title and body of your article, with a different keyword for each article. Use the keyword in the first 100 characters of the initial paragraph, in the final paragraph and once more every 300 words in the article body.
2. Choose a Title
The title must contain your chosen keyword right at the start: You may also employ a second keyword later in the title, as you will see in my title for this article. The title is important, because it is that which will persuade people to click on it and read the article. It should explain what the article is about, and will also have a significant influence in whether or not Google indexes and lists the article.
3. Write the Article
The article should be well written with no spelling errors or errors in grammar. At one time you could get away with either of these, but Google has tightened its listing criteria and very few article directories will accept badly written articles because they are unlikely to be listed by Google.
Make sure that the content of the article reflects the title, and that it is authoritative. If not, don't expect many to click on your resource.
4. The Resource
The resource contains links to your Home Page or individual internal web pages. You can generally use two links in your text and HTML resources. You don't usually need to know HTML to compose your links, but make sure that they send readers to a page on your website that related closely to the article.
The resource is the reason you are writing your article, and ideally, you should write a different resource for each article that has been optimized just for that article. Check below for mine used here.
5. How to Submit Articles
Knowing how to submit articles is the crux of article marketing. Not just 'how' they should be submitted, but also 'where' they are submitted. Some article directories are better than others, and there are directories you should stay clear of. Once you have been involved in article marketing for some time you will know which to use and which to avoid.
You could do it yourself, or you could employ the services of an article submission service. Many people pass this on to the experts to carry out, because article submission is the most profitable and critical aspect of article marketing, and also one of the more skillful tasks. The following are examples of the main forms of publication that should be employed by any good article submission service for your articles:
a) Article Directories: Ezine Articles, Article Rich, iSnare, Go Articles and many more
b) PDF Directories: Scribd, Crocodoc, Docstoc, Docshare plus others
c) Social Bookmarking; Delicious, StumbleUpon, Reddit, Digg and more
You can do all of this yourself, or have a professional writing and submission service do it for you: the choice is yours. The benefits are many, including multiple backlinks, visitors from readers, Google PageRank points and live links spread all over the web.
Article marketing can only benefit you, and knowing how to submit articles is a skill that will serve you well throughout your online business career
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More information on the question 'What is Article Marketing' can be found on Pete's website http://www.articleczar.com/gift.html that offers a free gift and writing course. Also visit Pete's article services website at http://www.article-services.com for his writing and article submission prices.
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