Web Design Solutions For Your Business

If you have a business then you understand the importance of having a top notch website. This means a professional, user-friendly and attractive website which is also search engine friendly. There are a range of web design solutions for small businesses which enable them to have a strong online presence.

Which web design solution to choose?

This depends upon the size of your business and your budget. If you are a sole trader or a new start up then money is likely to be tight but it is still possible to have a great looking website.

One option is a business starter website which generally consists of a 6 page website. This is an easy to use website which does not require any technical knowledge on your part and is easy to maintain. Other options include a catalogue or ecommerce website.

If your budget allows it then consider having a corporate website or an ecommerce site which includes a shopping cart system. Both of these can be designed to suit any size of budget although they are preferred by larger businesses.

First impressions count

Customers judge a business by its website and will make a snap decision based on it. So if your website is less than professional, clunky or fails to address your customers needs then don't be surprised if they go elsewhere.

Remember: you only have one chance to capture people's attention so ensure that your website is appealing and helps them to achieve their goals. Every person who visits a website has a reason for doing so; and their reasons include making a purchase, finding out more about a product or service or downloading a document.

These reasons are what turn visitors into customers. A well designed website with user centred copy, logical navigation, clear menu structure and attractive images will enable these conversions to happen.

What about SEO?

The more visitors (or traffic) to your website the better which is where search engine rankings play their part. A well optimised website will ensure that your site appears at the top of search engine ranking pages.

Another option is PPC or Pay Per Click in which you only pay each time a visitor clicks on your advert. Advantages of this approach include:

- Instant results
- Measurable returns
- Ability to edit campaign quickly

Every campaign is unique so the strategies used will depend on your needs

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Adaptive Consultancy is a London-based web design agency specialising in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. For more on web design London visit http://www.adaptiveconsultancy.com/web-design/website-design/corporate-web-design/web-design-london

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