Everyone knows that if you want to get traffic to your site or article or you need to optimise it with keywords. But the rules here keep on changing so how do you get the traffic with your keywords and stay within the rules?
Imagine your keywords being a handful of seeds. This means that by throwing your seeds anywhere they may or may not grow. But, if you sow them where they can enjoy perfect conditions then the seeds will have much more chances of growing up to bare the fruits that they should. Place your keywords carefully and you may reap the fruits you want!
Google has got stricter with content on the web that it determines as being high quality. It has improved when it comes to penalising poor spammy pages that do not offer the reader anything. Readers get a better experience now but web marketers and developers have to think a bit harder. They need to make more interesting and superior pieces available.
Stop The Keyword Tag And Keyword Stuffing
When you are writing the main thing to have is mind is that you want to offer great content to your readers/users. This is what the search engines want now, good high quality articles, so there is no point using keyword stuffing methods any more and anyway they make articles appear unnatural. Don't fight battles you are not going to win, like trying to cheat the search engines into ranking your page highly, because it may back fire and you might lose the battle, so use your words appropriatly in well-placed parts of your article or site.
1. Title Tag
The title tag is is used to briefly and accurately describes the topic and theme of an online document. There are a some points to consider when working on optimising a title tag: - A title tag should be about 65 - 70 characters of less so make sure you use your characters with care. - Make the contents appealing, continue to use keywords that fit the contents of the article, and don't use combinations of words that spoil the meaning and put the more important keywords first in the tag title - Make sure you customise the tag title for each page thereby avoiding duplicate content filters.
2. H1 Tag
H1 have been considered important for a number of years. You do not lose rating if you use multiple h1 tags. Matt Cutts, who is a Google engineer, said in a 2009 video, "Use (the h1 tag) where it makes sense and more sparingly, but you can have it multiple times." However, it is not advisable to abuse the use of these tags. They still have plans in place to stop the use of spammy methods, like using h1 tags in the body text for no reason.
3. Body Text
Naturally, you want to have some keywords in the body of the text. If you know your targeted audience then you should have no problem weaving in the keywords naturally. However, it is a bit of a mystery as to how many keywords you need to affect SEO. I feel it is best to have about three to four keywords on a typical page for it to stay looking natural. There will be nothing to worry about if the page reads and looks natural. The main point is to give the readers something that will enrich them, is relevant and of high quality written so it is flowing, and not worry about keyword density.
Said in another way, make sure you write with high quality writing and make it useful for the readers, and using keywords in such a way that they do not ruin your message to them.
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