Tips On What You Should Include On Your Business Cards

It seems like the most obvious thing in the world: the items which should go on your business card should be your name and contact information. After all, how much can actually fit on that little card?

The fact is that people are changing the way they look at business cards. After all, when you give someone one of your standard black-ink-on-white-paper cards, it may give the other person some numbers and addresses, but it tells them absolutely nothing about how you go about producing your high quality work.

Some people don't think that's the way it should be. They believe that business cards should make a statement. A statement about your quality. A statement about your creativity. A statement about how you identify with the industry you are in.

Here are some ideas as to how you can create a business card that expresses you best:

1) Color. There's no rule that says a business card has to be white or off-white. Any color or combination of colors can be made to work effectively. One side can be a traditional solid color; the other side can be a pattern of some type. Color catches the eye. It should be used.

2) Shape. Again, there's no rule that says that the card has to be rectangular. It can be a square or oblong or round. It can reflect in some way the product that you sell. Of course, there is one clear advantage to an odd shape: it probably won't go into a wallet. It may well end up on someone's desk. And that's what you want.

3) Signature. If you have a distinctive signature, it could be featured on your card instead of your typed name.

4) Gilded edges and embossed letters. These touches can be used to make an upscale impression. You have to consider your targeted customer base, however. Some people are impressed by this sort of thing; some aren't.

5) Glossy or metallic surfaces. Again, you have to consider who you want to impress. People in certain industries such as the arts or various crafts will always be impressed by some feature that indicates familiarity with special materials or unusual processes.

6) Gimmicks. Gimmicks get attention and they draw interest in your profession. If you make tennis rackets, a card in the shape of a tennis racket could be interesting. The important thing to remember is that gimmicks can take you only so far. Your reputation for creativity may be enhanced by a gimmick, but your work has to be solid or the gimmick falls flat.

These days you have to take every opportunity to let potential customers know what you are all about.

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These days you have to take every opportunity to let potential customers know what you are all about. Conquest Graphics can be your partner in this effort. Once you've got your business card produced, you'll need brochures, flyers, posters and catalogs as your business grows. Contact our customer service department today to find out what we can do to enhance your distinctiveness in the marketplace. http://www.conquestgraphics.com/

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