If you don't, you can end up making some of these common keyword mistakes. If you've taken any of these missteps don't worry--I'm about to give you some article marketing tips for how to easily fix them!
1 - Listing keywords in your content.
Sometimes I'll see people just putting a long list of key phrases in their article, which is a definite no-no.
First of all, you don't need to use every one of your keywords in an article. Second, whenever you use a keyword term, it needs to read as a natural part of a sentence so that the person who is reading the article wouldn't even notice that you're targeting a particular keyword phrase.
2 - The over-optimized article.
I'm sure you've seen content online that is so full of a certain word or phrase that the article is hard to understand. When you're targeting a particular phrase, you don't need to use it repeatedly in your article--just use it moderately, maybe in the first paragraph, and then letting the term pop up naturally in the rest of the article in various forms.
There is not much point to creating a piece of content that is unreadable. Your primary concern is always to provide helpful information to your readers, rather than focusing totally on search engines.
3 - Re-using the same title for different articles.
Creating titles takes thought, and sometimes it may be tempting to take the easy route and come up with one keyword optimized title to use over and over again. You shouldn't do this for a few reasons:
=> For one thing, the title needs to reflect the topic of the article, and although you're writing on the same general topic, each article you write should offer fresh information. Different articles require different titles.
=> For another thing, if many of your articles bear the same or very similar titles, it can be off-putting to publishers and readers alike.
Publishers are less likely to publish multiple articles with the same title by the same author, because it looks like the same article has been submitted repeatedly.
As a reader, if you were to be looking at an article directory and saw a list of titles that were basically the same, what motivation would you have to read more than one of them? Not much, because you would assume that the articles all had pretty much the same information.
The moral of the story is: Create a new title for each article and make it specifically reflect the topic of the article!
4 - Spelling and/or grammar issues when using your keyword phrase.
When people do searches in Google and the other search engines, sometimes they are not too careful about spelling and grammar--they're just doing a quick search, and they may make a typo or grammar error.
If you find that one of your keyword phrases has a spelling or grammar error in it, don't use that phrase in your title or article body. Including errors decreases the quality of your article.
5 - Telling the reader to search for a certain phrase in Google.
This is a really lazy way to include your keyword terms in an article, and readers and publishers can see straight through it. Telling a reader to search for a particular term in Google is totally unnecessary and self-serving. Readers already know how to search for information in Google, and it's obvious that the only reason you would give such an instruction would be to get your keywords in the article.
You can do better than that--take the time to come up with an article that uses your keyword phrase in a natural way. It takes a little more time and thought, but it's really the only way to correctly optimize an article.
----------------------------------------------------
Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot - and it's all 100% free! Go to http://www.autoblogit.com for more information.
EasyPublish this article: http://submityourarticle.com/articles/easypublish.php?art_id=251455
No comments:
Post a Comment