A Mission Statement sums up exactly what the project or business is trying to develop.
Still, many people wont understand exactly what it is.
It can certainly offer focus in planning and can be used as an aid to making goals, objectives and should assist decision making.
So, how do you begin making one?
Formal method
It sets out to answer:
What do we do? (product)
For whom do we do it? (user)
How do we approach it? (Strategy)
The aim is to be sure that everyone is on the same wavelength.
A simple approach should be OK for several occasions, for example, short period or uncomplicated projects.
Nonetheless, more intricate and even longer projects often need a formal approach, making sure that all issues are identified and talked about before generating a Mission Statement example.
Usual stages are illustrated below and may be executed using a brain storm approach.
Internal and external environment
Consider the influence of the internal and external environment on the project.
Internal features might be, 'What is the personnel area's practice in recruitment?'
External areas might be, 'Are there any regulatory constraints in position or legal restraints?'
Keep it as short as possible. It should really be easier for internal issues than external.
If the entire group is within one area it is much easier than if a matrix system is in place.
Stakeholders
Record all of the stakeholders, specifically, anyone who has a vested interested in the project, for example, the customer, Project Sponsor, service providers, senior managers, consultants etc.
Identify the customers
Identify the customers from the above stakeholders.
These will be the users regarding the project management teams output.
A minimum of one will certainly be the project's major customer.
Identify and shorten to 2 or 3 key customers
Accomplish this using the list above.
What do they prefer?
To find out exactly what they want from the project go and ask them! Don't guess.
Success criteria
Exactly how will you evaluate the successes of the project?
This will encompass soft, along with hard issues, for instance, job satisfaction, coaching (soft) or costs, time lines, sales, expansion (hard).
If you are doubtful how you will gauge success you will certainly never know if you have been successful.
Consider critical future events
What significant activities might you take into account, for example, merger, currency exchange rate movements, employment approaches etc?
Finalise the Mission Statement
You should now be in an improved position to generate an example of a Mission Statement.
The above process should promote dialogue and get the group thinking laterally, not constrain them to a box.
Having accomplished the exercise, each person should have a lot clearer idea when making the Mission Statement.
This may be written in a step-by-step operation:
Each person writes his own variation of the Mission Statement sample.
Each is scrutinized and any variations settled.
Integrate into an agreed Mission Statement.
Share the Mission Statement.
Record in the Project Notebook (if you keep one).
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