How To Build A Website To Sell An Ebook

Writing and selling ebooks can add a valuable revenue stream to any Internet marketer's toolbox. Ebooks are cheap to make, easy to distribute and give the writer total control over both content and distribution. Because there's no publisher taking production costs off the top, the writer pockets the entire price paid for every copy of the book sold. A good selling strategy can practically guarantee an excellent return on the time invested in creating the ebook. One popular selling strategy involves creating a website that attracts prospects and converts them to buyers. Once the writer understands how to build a website to sell an ebook, she can repeat the process over and over with additional ebooks to add new revenue streams.

Register a Domain Name

It's possible and quite acceptable to sell an ebook from a page on an existing website, but it's far more effective to create a stand-alone website specifically for each ebook. The best option for a domain name is the title of the ebook with a .com extension. In fact, this is so important that many authors register the domain name before completing the book just in case the title they have in mind isn't available as a domain name. It's far easier and cheaper to change the title of the book than it is to try to buy a domain name that someone else has registered.

Build with a Blogging Platform

The best web hosting package for an ebook mini-site provide an auto-installer with several blog options. Many blogging platforms and content management systems allow the user to designate a static page as the home page for the website. This isn't vital, but it does make make it easy to set up a sales page as the home page and create additional pages for testimonials, excerpts, additional information and buying pages without affecting the home page of the website.

Write a Compelling Sales Letter

The sales letter is the home and the heart of the ebook mini-site. There is a well-defined format for writing sales letters that sell. It starts with an attention-grabbing headline and includes bullet point lists of benefits, content teasers, testimonials from other readers and numerous calls to action. Many ebook authors farm out the writing of the sales letter to writers who are skilled at this type of writing. The expense is usually well worth it because a compelling sales letter is the single most important factor in converting site visitors to buyers.

Add a Shopping Cart

Many web hosts offer free shopping cart software to their hosting customers. This can be the easiest way to add a shopping cart to an ebook mini-site, especially if the author has a payment processor. There are also a number of services that provide payment processing for ebooks and electronic products. Most either require an annual fee or charge a percentage of each sale. Whichever option the author chooses, she should add links to the shopping cart in several places throughout the sales letter to provide multiple opportunities for readers to buy.

Once the website is live, it's a simple matter to promote it through social media, article marketing and other online marketing strategies and track the results using built-in blog statistics or a third-party analytics solution. Combining active marketing with a well-designed ebook website will quickly establish an ongoing income stream that can last for years.

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