Do You Understand What Can Article Marketing Do For Your Business?

After more than 8 years of using article marketing to promote my businesses I am a big believer in it. I have found it works well for both  offline online businesses.

Article marketing is a phrase that describes the type of Internet marketing you will be doing. There are several things that go into using this promotion strategy the correct way.

You can use this to reach a worldwide audience if that's what your business requires. You can zero in on a more targeted market if you are doing small business Internet marketing in a local market.

One of the great things about article marketing is targeting your market based on the keywords being searched by your target audience. This is actually very easy to do once you understand what keywords are being searched.

I have found Market Samurai to be the top keyword research tool on the market today. You can find out just about everything you want to know related to keyword research and much more with this tool.

So, what do you need to know about article marketing?

1. Target 1 keyword phrase per article. Get this keyword phrase in the title of the article, in the first paragraph, and in the final paragraph. Other than that do not worry about keyword density.

2. 500 words. Most article directories require articles to be at least 400 words.

It is now becoming apparent that Google will favor you even more if your articles are 400 words or more. This is true whether you're using them for your own content, or submitting them to article directories.

3. Unique content. Make sure your articles are different than anything else submitted online.

If you are going to use your content for both your website an article directories publish it online and make sure it has been spidered before you submit it to any article directories. I use Only Wire for that.

4. Submit Your Article. This is a very powerful submission service that can help you make your articles more unique before you submit them to article directories.

They also have a blog network that you can hyperlink your keyword phrases back to specific webpages. This is helpful in generating a more backlinks to your site.

5. Resource box. When you submit an article to article directory your bio box is where you will drive traffic to your site from.

A well-written resource box is one that makes the reader curious and then directs them with a specific call to action. These do not need to be lengthy to be effective.

Hyperlink your primary keyword phrase back to your website. Do some deep linking by hyperlinking keyword phrases for some of your inner pages as well.

These are several powerful tips relating to article marketing. This is still a great strategy to develop backlinks to your site as well is drive targeted traffic!

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If you enjoyed this article by Jeff Schuman please visit our small business Internet marketing website today. We help small business owners grow their business using the power of the internet. http://www.LocalBusinessGroup.net

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