Tuesday, February 21, 2012

What Are The Basic Services An Seo Consultant Should Provide?

Search engine optimisation (SEO) is an important element of creating a web site, and will definitely help potential buyers find you online.

SEO, however, really is a specialist skill. The vast majority of firms will have to use a search engine optimisation expert to make their web site work effectively for them.

So what should an SEO consultant do for my business?

In the first place, you really want an SEO strategy which is customized to your business and website objectives. So, you should expect your SEO consultant to discuss what you want your site to achieve.

Your consultant will then be able to fully understand your specifications and provide the appropriate seo services.

These might include:

Finding the keywords you will need to focus on - the phrases that potential buyers might possibly type into a search engine when they are shopping around for your goods or services. Looking at your competitors' web sites, to understand what they're doing in terms of search engine optimization and what needs to be done for you to become competitive. Building a content approach for the site - deciding on the sorts of content you have to feature within the pages of your website to help search engines choose you. Setting up a 'link building' system, inviting other relevant websites to backlink to yours to increase your Google search position.

Depending on which consultant you choose, they may also be able to create online content for the website themselves or possibly work with a writer who specialises in writing for search engine optimisation.

Is that the end of their involvement?

Probably not. As well as these initial services, an SEO consultant should offer recurring reporting and improvements - providig you with statistics on how well your web site is performing and continually recommending ways to improve your search engine positioning.

What shouldn't they do?

Finally, it's worth mentioning a couple of things you might want to treat as warning signs:

'Too good to be true' promises - even the very best SEO expert can't guarantee that your web site is going to on the first page of the search results for your chosen keywords. If they do claim they can, you should be very wary.

Short cuts - some Search engine optimisation services try to get fast results with the use of underhand techniques such as hidden webpages filled with keywords, or link spam, which are frowned on by search engines. These could get your site penalised, actively harming your rankings.


----------------------------------------------------
Paul Cunningham has 11 years experience in website design & for the past five years has specialised in search engine optimisation,in Stockport, UK. The team at http://www.websitedesignlab.co.uk have helped hundreds of small & medium sized local business maximise their revenues via cost effective SEO in Manchester and all over the UK.


EasyPublish this article: http://submityourarticle.com/articles/easypublish.php?art_id=253288

No comments:

Post a Comment