The Shocking Truth About Enterprise Web 2.0 And Why You Should Be Utilizing It

Your business boasts 15,000+ Facebook "likes", tweets special offers to customers and regularly updates a well-read blog. All signs point to mastery of the interwebs and social networking, right? Think again. In fact, your business may be committing one of the biggest enterprise web 2.0 sins: ignoring the importance of internal networking. A company that is fully networked understands that the key to streamlining internal communications and increasing employee engagement is using enterprise social networking tools.

Innovation and information flow define success in today's global marketplace. Internal networking promotes higher levels of cooperation and breaks down organizational barriers that impede the flow of information, creativity and innovation. Consequently, failure to become a fully networked company is far reaching. In many industries, competitive battle lines have already formed between companies that use enterprise web tools in sophisticated, inventive ways, and companies that resist web-inspired management. A lack of effective enterprise collaboration can cost businesses their competitive edge.

Put simply, maintaining a Facebook page and Twitter account just doesn't cut it anymore. According to a 2010 survey of 1700 global executives conducted by McKinsey & Company, the global management consulting firm, nearly two-thirds of all respondents indicated that they would be increasing their investment in enterprise social networking technology, including internal networking. Despite a challenging economic climate, internal networking is now considered an "essential" business investment.

Nearly half of all McKinsey & Company survey respondents said that internal networking improved the flow of information, shifting from a hierarchical model to a networked model. You can tackle problems with more readily shared information, collaborative projects and more flexible processes. Nearly one-third of executives indicated an improvement in collaboration across organizational silos. Anecdotal evidence underscores the importance of fostering creativity, dialogue and innovation. Whether it's sharing internal sales data to generate new leads or creatively meeting expansion challenges in foreign markets, successful communication is everything.

So where does your business go from here? In today's wireless world, employees, clients, customers and vendors are already fluent in social networking. With a basic (or even advanced) level of network fluency in place, businesses must leverage these skills to competitive advantage. Understanding the next phase within your company with enterprise development is the key. How much and how fast? What existing impediments to information flow exist? What existing initiatives are good candidates for "socialization"?

Many big businesses can benefit greatly from strategic enterprise consulting. The way we share, consume and discover content is profoundly changed with social networks. Enterprise web 2.0 understands how information is shared through social networks, and leverages these networks to enhance internal communications—giving businesses a critical competitive advantage. Don't get left behind.

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There are many benefits to using a social enterprise system for your business and sharing content is just one of the many. NewsGator has the SharePoint enterprise solutions, social collaboration software and more to get your business on the right path. Visit http://www.newsgator.com/products/social-sites-for-sharepoint-2010.aspx for more information.

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