Selecting A Domain Name That Most Suits Your Company

Choosing domain names are one of the most important tasks that you can do for your business. Considering that the ultimate goal is for potential customers to find you easily and quickly, it is easy to understand why it is so important. URLs that are easy to type and remember are also some of the most profitable businesses, no matter what the industry is.

For best results, domains should reflect the name of the business itself. If your business is entitled Freelance Writing Services then the most appropriate URL would of course be freelancewritingservices.com. If that is unavailable, there are two choices: either change the name of your business or find another URL. Most people go with the second choice, especially if the business has existed offline for a number of years.

A second thing to keep in mind is the length of the domain names. Keeping it short may be better, as it is easier to type and remember for customers. However, it should not be so short that it has no meaning. A URL such as budgetworksheets.com is usually better than monthlyandyearlybudgetworksheetsforthewholefamily.com.

Hyphens have long been a source of frustration and confusion when it comes to domain names. Many people are more comfortable with typing in one long word, instead of using hyphens. Consider the ease of typing booksforsale.com rather than books-for-sale.com. Try to make it as simple for the customers as possible.

Domain names with correct spelling are critical to the success of any business. If the name has any easily misspelled words (think centre/center, theater/theatre, practice/practice, etc.) you may be losing business and profits. They may be typing in a URL with one spelling, but you have it spelled the other way. The simple fix for this is to register both spelling variations and use one as a redirect to your main website.

Extensions are also an important consideration. While the . Com extension is certainly the most popular and is widely used, there are others that are equally suitable, such as . Biz, . Net and . Org. Be sure to advertise and market your site with the full extension so people will not assume a . Com extension and visit the wrong site. You may be giving business to your competition, which means less money in your pocket.

These are a reflection of your business and the types of products or services you sell. It needs to be meaningful to the person who is typing the URL. Having a domain name of dogandcattoys.com if you only sell dog and cat food is not only misleading, it is completely inappropriate.

There are many things to consider when choosing proper domain names for your business. It should reflect the exact business name but that is not always feasible. Length, extension type, spelling and hyphen use are all important considerations and should not be taken lightly. A proper and catchy domain is critical to online business success. It is not easy to change once it has been registered so take the time to choose carefully. Do not choose the first one that you come up with.

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Choosing your domain names is an essential part of your business. See UK2 for details http://www.uk2.net/ - Domain choice can be important to making the right impression http://www.uk2.net/domain-names/

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