Marketing Companies Can Help Your Business Grow Online

The business world is changing rapidly, and many small businesses are having a hard time keeping up with the changes. This is especially true with going about marketing themselves on the web. Because the internet is so vast and there are so many ways to go about doing business there, the whole thing can get rather confusing. This is where marketing companies can be a big help.

Most marketing firms specialize in a service called search engine optimization (SEO). SEO in and of itself can get rather complicated, but the primary goal is pretty simple; to make your website appear in the top 10 search engine rankings for the keyword phrases your targeted audience most frequently use. Though the goal is simple, how you get there can get rather complicated.

One of the first things most marketing professionals will do is try to get your website immediate exposure in various directories that are targeted to your niche. Though the exposure is nice, another purpose for this is the backlinks (links from directories back to your site). A backlink is sort of like a 'vote' that another site gives to yours, and the more of these you get from trusted sources, the better.

After the site is submitted to web directories, some marketing professionals may decide to do some social bookmarking-meaning submit your site to social sites such as Digg. This can also gain your site good exposure, but the backlinking value is questionable, since virtually everyone is doing it, so the search engines don't value the links as much as they once did.

Press releases are a really good way to get your site some immediate online exposure. Marketing companies will normally have a professional write a press release to either announce your online presence or the launch of a brand new site. A good marketing strategy is to come out with a new press release on a different topic each month. After the press release is written, it is submitted to all the major news wires, and if the story is interesting enough, it may also be picked up by various blogs inside your niche.

The real heart of the SEO process is building backlinks to your site. While directory submissions, social bookmarks, and press releases are a good start, it's also important to use other methods to give the search engines the appearance of diversity in the sites that are linking back to you. To accomplish this, marketing firms often hire article writers to write and submit general articles about your niche to various ezines, blogs, and article directories. This helps greatly in the link diversity, and if the articles are well-written, they will also bring a good amount of targeted traffic back to your site.

In recent years, two new marketing trends are becoming popular online; video marketing and social media. As internet connection speeds increase, video will continue to become a much more preferred medium for online businesses to relate to their customers. This means professionally made videos should be on your site and submitted to YouTube with links back to your site. Social media sites like Facebook, Twitter, and now Google Plus are being used more and more by businesses to reach customers. This trend is expected to keep growing as well. For this reason, marketing companies are doing much more video creation and social media management to help businesses get as many targeted leads as possible.

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The Philadelphia Marketing Companies Directory is a comprehensive resource for businesses looking for a Marketing Firm in Philadelphia area. Learn more at http://www.philadelphia-marketing-directory.com

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