How To Submit Articles: Common Mistakes Made By Novice Article Marketers

When you first start learning how to submit articles you're bound to make some mistakes, despite your best efforts. That's the way it goes when learning any new skill, and if you look at things in the right light you'll start to see that recognizing your mistakes can lead to big advances in your learning.

None of us do things correctly all the time, so if you see yourself in any of these common beginner mistakes, just make the correction and move on. Once you realize what you're doing wrong, there's a good chance that you won't do it again!

Alright, here are some article marketing tips to correct common mistakes made by beginners:

1 - You own two websites on two unrelated subjects. Is it alright to write one article and link to both sites in the resource box?

Great question, and I know where this idea is coming from. If you're able to link to both sites in the resource box of one article, then you don't have to write as many articles, right?

It would be great if things worked that way, but unfortunately in order to get the benefit you're looking for when you submit articles, you'll need to treat your two different websites as separate entities when marketing them.

Each article should be about the general topic of the website that's being linked to in the resource box. So, if the website you're linking to is about tennis, then your article should be about tennis.

With this in mind, you can see why writing one article and then linking to two unrelated websites in the resource box isn't going to cut it.

2 - Does the subject matter of your article count, or is it just about the links?

This is a related question--let's say that you're a dentist and you're marketing your business website. You don't really fancy writing about dental hygiene all the time, so is it okay to write about your hobby, snow skiing?

Again, if your article is about dentistry, then your article needs to be related to that topic as well. Here's why:

When Google and the other search engines "see" the link in your resource box, they don't just look at the link. They look at the rest of the content on the page.

Did you now that Google views a link as a type of "vote" for your website? Each link is saying, "I endorse this website that I'm linking to as an authority on this topic."

But a "vote" can have different levels of value depending on who is doing the voting. If a web page containing information about dental hygiene links to a site for a dentistry business, then that's a more meaningful "vote" than a link coming from a web page about snow skiing.

In this way, you can really help your cause by creating content (your article) that is on the same general topic as the website that you're linking to in your resource box. If everything else is equal, that will produce a more powerful link.

3 - You want the reader to click the link in your resource box.

Sometimes you can get so focused on search engines that it's easy to forget that real human beings will be looking at your article and deciding if it's helpful. Ideally, here is how things will work:

A reader is looking for information, and judging by your title the reader thinks that your article may have what he's looking for. Then he reads your article and thinks, "This is great--this tells me exactly what I needed to know!"

The reader sees the resource box below the article and based on his satisfaction with the article and on what the resource box says, the reader decides to click the link there.

Ideally, that's how things will go. This is why it is very important to:

=> Carefully craft your resource box so that a reader will be inspired to click the link.

=> Write an article on a topic related to the website you're linking to in the resource box.

If you were linking to a website about dentistry, but your article was about snow skiing, the person who would be attracted into reading your article would be interested in snow skiing--not seeing a dentist.

One of the biggest (and easy to fix) mistakes that beginners make is in choosing topics for their articles. It's absolutely crucial that your article topic be related to your website, both for SEO reasons and for your human readers.

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