How To Make A USP Of Your Own

What you sell and how you sell it is not as important as how well you are able to stand out from your competitors. You do this by creating a emotional selling proposition for your product, which is something you can't ignore. Having a emotional selling position can help you in a few ways; first, it gives you the opportunity to be innovative and to compete with yourself; second, it offers your potential customers a reason to buy from you. Not only is creating a esp not difficult, it is easier than creating the product you are selling. You simply have to focus on the positive things about your product and then improve upon the not so great things.

Save Time for People - Everyday life today is much busier for most people than ever before. While everyone cares about money, time is often a factor that's at least as important. If your product can save your customers time, it can make a big difference in their lives.

If you want to generate interest in your product, this is a crucial esp to focus on. If your prospects can see how your product can save time for them, you've found a esp that's hard to beat.

List Your Benefits: If you don't know your product perfectly, you will have a much harder time of figuring out your product's esp. No matter what product you aim to sell, you have to work on the esp by first identifying all the benefits your product has to offer. List out these benefits on a piece of paper and sort them out so that you get closer to the biggest benefit. Then once you've got that done, mark out the benefits that aren't that big. This helps you figure out the major advantage to your product over others and then that becomes your esp--easy peasy. Don't really rush into this; try to look at the product from all angles so that you have a really firm grasp on your benefits.

Do the Opposite: These days, you'll notice that many businesses want to be everything to everyone. They want to offer every little feature under the sun and ramp up their products, making them monstrous in size. If you find out what your target market wants, you can offer a much more targeted and specific product that people will find much easier to understand and benefit from. You don't have to solve all the world's problems with your product, only those of your targeted prospects. By taking an approach that's completely different from that of your competition, you can outsmart them. The above are a few effective methods of boosting your business with a esp. Products that lack a esp, no matter how many advantages they may offer, are difficult to market to the public. The main advantage of having a esp is that it gives you a focal point for marketing your product.

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Todd Seamore is a proud contributing author and writes articles on several subjects including emotional selling proposition. You can read more of it at http://www.toddnicolls.com/emotional-selling-proposition

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