How To Find A Web Designer That Understands Your Needs

The next year is likely to see incredibly energetic growth in the web development and search engine optimization fields. The rationale is self-explanatory: A well-designed website is an essential part of a company's branding and marketing strategy. With the multiplying number of options, however, picking the right web design firm can be perplexing. Regardless of a company's capacity or their website demands, there are a few key properties to look at in any web design provider. These will make certain the company is consistent, respected and seasoned in marketing.

Website Quality

It may seem obvious to some, but the most apparent sign of a quality design firm is their own website. Peruse their links and check for 403 or 404 errors. Be certain their graphics look clean and their template is consistent throughout the site. Also, check the load time of their homepage. Tools like Pingdom will identify a company using a slow, and therefore not optimized design. A firm experienced in SEO should also be using all the traditional marketing tools. These include a regularly updated Twitter account, Facebook page and blog. Many now include a YouTube channel, highlighting their ability to design the same for another company.

Request References

Most web development experts post their portfolio online. This provides an opportunity to see if the qualities found in their company's website transfer to their client. However, sometimes a company will not have a posted example to match their client's vision. They may also have excluded this element from their website because they have not yet worked with any large clients. While it is not advisable to take on a new designer, a firm that is only a couple of years old may offer significantly better pricing. This is where references can make the difference in a smart financial decision and a disastrous one. Request references that include both a website and contact information.

After examining the content of their reference's website, it is important to give them a call - or at the very least an email. Speaking with a past client in person may identify important questions to be asked, or even possible problems with timely development and maintenance. In the world where a web design website can cost $10, screening out the less dependable companies is always necessary.

Get a Detailed Quote

Template driven, self-guided website creation has become the standard for many web design services. These interfaces allow the user to input their information into an already developed layout. They are, however, rather lacking in features. Some newer firms actually use these services themselves, and charge their clients a premium for doing little more than data entry. Moreover, this option fails to provide many of the optimization services necessary for a competitive website. Instead, a good web design company will spend time reviewing the needs and goals of their clients. Then, they will offer a package deal that includes search engine optimization, social networking, and brand management. They will also provide a long-term strategy to grow their clients online business.

The Choice

A company should never settle for subpar service. This holds true for web design. Some due diligence prior to making a decision for contracting web development services can save time, money and, most importantly, headaches for years to come.

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