Traffic, just like in our roads, high traffic equals a lot of vehicles thereby build links can have that effect of high traffic, a single link from a high traffic website can land your website thousands if not millions of traffic, traffic is great cause you in the end will have a lot more customers and readers. Competition, in this new generation being unique is a lot more harder than it ever was, it's a lot more brutal for business to survive this days and one needs every slight advantage over competitors, building links gives you that edge, you get more traffic, etc.
Free, why spend on what you don't have to, the economy is really tough right now and every dollar saved is a plus. Link building is free most of the time provided you just know how to, thus taking time to study the art will be beneficial throughout your lifetime. Brand, branding is only effective if people are familiar with your brand, getting your brand out there to the target market will in turn gain your brand recognition, this can be done by building links, the more links you have to good websites the greater recognition your brand will gain. Link Building is clearly an art worth studying the benefits are clearly greater than the trouble of learning it.
This is by no means the complete list, learning link building has other benefits like, the links don't fade they can be beneficial to you for a very long time, search engine like Google give priority to sites with more quality links, getting to be among the greater companies, all this are benefits linked to link building however it's important to keep in mind that there are bad websites that can only lower you trust worthiness and that's why considerations should be taken before building links. Building links can change the way face of your business.
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