GIS Data: How Graphic Information Systems Can Benefit Your Organization

Businesses and organizations that need use data that involves geographic locations are turning to geographic information systems, or GIS, to create and update maps, interpret mapped data, and to integrate multiple types of data with a geographic element. A typical GIS will basically enhance the concept of the traditional map to include encoding, processing, analyzing and storing of GIS data. GIS data is an incredibly useful tool in all sorts of different industries and for all sorts of different processes. With the help of GIS data, a mining or oil company can decide where to dig, a courier company can map the best route for its drivers and a direct mail company can send ultra-targeted marketing messages to prospective customers.

GIS data often uses geocoding software as part of the process of integrating address and map information with one another. GIS data encompasses all forms of geographically referenced information to let businesspeople and scientists understand what is happening on or beneath the surface of the earth. Whether for scientific or business reasons, GIS data helps people identify trends and patterns that may help to solve particular, real-world problems. GIS data is typically easily understood and easily shared among different parties. GIS data that is gathered at a drilling or excavation site can be shared with other members at a different location, quickly and efficiently.

Since GIS data can be shared easily, decision-making is enhanced, which benefits all aspects of the project. The key element in GIS data is the geographical element, as it references specific locations on the earth. This element is what sets GIS data apart from other mapping techniques or informational data. Combining the geography aspect with other important data means customers can be identified easier, trucking routes planned out easier or oil deposits identified easier. Any business or activity that relies on the earth, or locations on the earth as an important part of the process will benefit from the use of GIS data. If a truck with an important shipment is lost, GIS data can help get it back on the proper route. If a multi-national company wants to know if oil or a certain mineral exists in a specific region, GIS data can help map the area in such a way that exploratory drilling isn't necessary.

GIS data is represented on maps with x and y coordinates, rather than the dots and lines of a typical map. The lines are a set of connected points and specific data like soil type is identified using a list of coordinates. GIS data represented on maps is complex mathematically, but it appears familiar when you look at it, because the lines are similar to those on traditional maps. GIS can enhance address management by assigning geographical locations to those addresses.

GIS is a technology that is transforming the way many businesses are run and how many earth exploration processes are designed and managed. The use of GIS and GIS data will likely continue to further earth exploration in all areas.

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