The Evolution Of Classified Advertising

In times gone by, the classifieds were the first section of the newspaper that any individual aspiring to venture into the world of business looked at when their hands landed on the dailies. Traditionally an individual would be bombarded with an entire gamut of products that were to be found in the market - real estate, automobiles, contract jobs, you name it. With the slow but sure decline in newspaper circulation, this quaint mode of reaching out to the masses was thought to be on its last legs as far as vehicles used in advertising were concerned. But the classifieds are back, albeit in a different forum.

Before this article ventures into the forum and the media types that the classifieds now use as a platform, it will attempt to convince the reader the advantages that can essentially be accrued from the world of classified advertising. When you parlay your product in the world of the classifieds - adverts that are to be found in newspapers, online forums, and periodicals - there are a myriad of advantages that you are bound to gain from such an excursion. Furthermore you may be very surprised that the world of classified ads is alive and well in the digital universe. As newspapers from around the world struggle to stay afloat, there are more and more new internet users everyday. For many classified sites, the cost of creating a listing is actually nothing!

Foremost, this mode of advertising is rather inexpensive when the reach of the medium is actually considered. Classified ads are billed per line and this could even be less costly when you consider the fact that there are free classifieds that are offered in a variety of media including online classifieds. Secondly, this mode of advertising has evolved to the level where your reach need not be limited by the circulation of the periodical that your classified ads are pined to. Your advert can potentially have a global reach when it goes the way of online classifieds. Thirdly, you can essentially take advantage of the opportunity that is accorded to you via the offer of free classifieds (that are a dime a dozen) and essentially pursue this route that offers you free publicity in every sense of the word.

When you elect to go the way of classified ads to hawk your product, you put yourself on a paradigm that represents a shift in the way the world of marketing is evolving. This is especially true if you elect to go the online classified route. This assertion is backed by evidence from a research conducted by market researcher Classified Intelligence in the research that was conducted almost a decade ago. The worldwide market for classified ads was estimated to be almost $ 100 million at that point, and one can possibly imagine what this value is at present.

Classified ads with the inclusion of free classifieds and online classifieds have in recent years become rather specialized. The testimony of this is best borne from the illustration of online classifieds that have become specialized with sites providing online platforms for niche markets. In summary, one thing is certain: classified ads did not go into oblivion, they just mutated into a better construct.

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