If you're looking to make money from affiliate marketing of informational products, then the best thing that you can do is to create an effective and on target marketing strategy. A marketing strategy is different from marketing techniques, it's more about who and how you do your marketing to make the most sales versus the channels that you use. Let's take a look at what you can do to define and implement your marketing strategy:
Step 1. First off you need to identify and profile your ideal customer. This can be tricky if all you have to go on are some reports from Clickbank and Google Analytics. However, what you can do is to find out which country most of your sales are made in. Then you should also identify whether your products are appealing more to men or women. You should then be using this information to tailor your marketing material to meet the needs of these people. Also use Google Analytics to discover which answers your website is providing for web users. You may need to analyse which pages people are using a lot and how long they are staying on these pages to understand more about this.
Step 2. Find out more about what your customer wants. The best ways to interact with people who are buying your products through affiliate marketing is either through a web page that has a questionnaire on it, or alternatively social media provides an excellent place to interact with people. The answers that you get might be enough to convince you that another but similar product might sell better. The marketplace in Clickbank is always worth a visit every few weeks. This way you can stay up to date with any new products that have been released on the market as some may offer more value than others.
Step 3. Define your USP (Unique Selling Proposition). As part of your affiliate marketing strategy, you'll need to understand why anybody would buy from you as opposed to all the other people who are offering the very same products. Understanding why and how your business differs from others will enable you to build upon this difference and make it part of your brand. You can quite often find out from some of your customers why they chose your products.
Step 4. Work on how you can deliver value as part of your marketing. What can you do that will give the customer more value? It might be that you decide to deliver useful information that will complement your informational products and help your customer learn more about related areas.
Step 5. Create your marketing plan. This is where the action takes place. This is all about how you can deliver your marketing strategy. You can now add in the different marketing techniques available to you such as Facebook, Twitter and blog posting. As part of the plan you'll need to know how you are going to reach your target audience and you'll also need to develop a content plan. The best businesses and affiliate marketing entrepreneurs have a clearly defined marketing strategy. Yes, it takes time to develop but the results that you can attain make it a very worthwhile investment.
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Andrew Holtom advises people who want to use the internet to build wealth. To find out more about his service visit http://www.webmarketinformation.com and claim a free 94 page guide to starting your own online business.
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