1) Your Title Tags: Always include your main keywords in the TITLE tag of your web page. This is the most important tag for SEO on your web page so use it wisely. Your page title tags less than 68 characters.
2) Your Meta Tags: Remember to fill in your meta description tags. These tags should describe the content on your different pages. Don't use boring undescriptive words as people will not notice your site in the search engine results. If you use original, descriptive words you are a lot more likely to attract search engine traffic. Not only is it important to be descriptive, but it's also important not to use too many characters because if you do so, your results won't be as high. Make sure that your meta description tag is less than 148 characters and that it contains the keywords that you are targeting.
3) Your Content: Be sure to use content that is original and high quality on each page of your website. This is one of the most important aspects of search engine optimization. Unique content is more likely to rank well in the search engines. Having your site packed with excellent content ensures that you achieve the highest ranking possible for your site. You also need to mention your main keywords a few times throughout the body of your page. Aim for once or twice every hundred words.
4) Your URLs: You should ensure that the URLs of your web page are suitable for the search engines. Mod re-write should be used for Apache and Linux hosting, or you should utilize IIS redirect for windows. Put your keywords within the URL of your web page or blog post. Utilize hyphens in order to separate the URL words.
5) Valid Code: Aim to have valid HTML with no error messages. Sometimes, a code with an error can cause search engines to not have the ability to properly read your page. You could use the W3C validator to check that your HTML contains no errors.
6) Regular Updates: Finally be sure that you update your website regularly with fresh content. Search engine spiders scan your webpage, and if there isn't any new content on your pages, then your site will just continue to drop on the search rankings. By having updated content very regularly, you can ensure that you get as high of a search ranking as you can.
If you utilize the above tips on how to do SEO and combine them with off-page SEO methods, you have an excellent chance of increasing the ranking of your website so that you can start to generate more traffic into your site. Try them out, and soon, you will notice the difference that they can make in your rankings.
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Suzanne Morrison provides lots of SEO tips and tricks on her website http://www.3stepstosearchenginesuccess.com and you can learn how to get a higher ranking in the search engines with her SEO EBook - http://www.3stepstosearchenginesuccess.com/ebook/
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