Using Facebook For Business

Facebook is a hugely popular social networking tool which is used by millions of people around the world. It is mainly used for personal reasons, e.g. chatting to friends or sharing information with others. But businesses have realised the potential of this tool and have incorporated it into their overall marketing strategy or are seeking help and advice about this from digital agencies.

Can Facebook be used as a serious business tool?

Facebook is often perceived as a something which you use in your spare time, a form of relaxation or social engagement but always outside work time. This attitude can be seen in the corporate world where companies restrict its use or ban it altogether. But, it can be a very useful platform for promoting your business if used as part of a social media marketing campaign.

This means ensuring that the right messages are sent out, sharing useful information with your customers, promoting special deals and making contacts with others.

Promote your business

A Facebook business account is an ideal way of reaching your customers as well as establishing trust and loyalty. Your customers like to feel special; to feel wanted and valued and what better way to do this than with a Facebook page. This enables you to engage with them on a 24/7 basis which then builds your reputation.

Display links to presentations or articles which will benefit your customers. Post updates so that your customers can see what your business is up to, e.g. webinars and how that relates to them. Make sure that there is a link to your Facebook business account on your website and any other marketing material. Connect this page to your Twitter account (if you have one). Provide your customers with up to date information.

Communication and collaboration

Facebook is an excellent way of sharing information with other people or helping to expand your network of customers or business contacts. And there is also the opportunity to start a fan or group page that will encourage people to talk about your business. Join groups which are related to your business or industry sector as these are good ways of raising your profile.

Monitor your Facebook business account

Your Facebook business account is one aspect of your marketing strategy so ensure that this is monitored on a regular basis. Review this along with other forms of social media to measure the impact it has had on your customer base and whether any changes need to be made.

Make sure that it is moderated so that any negative and potentially damaging comments are dealt with. A single negative comment can have long term consequences so be aware of what is being said and deal with any issue sooner rather than later.

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Adaptive Consultancy is a London-based digital agency company specialising in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. For more on digital marketing agency London visit http://www.adaptiveconsultancy.com/

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