Marketing Your Hotel Online Before Christmas

Christmas is around the corner, and for hotel owners, that means an increase in business, as visitors cross the country to see family members. However, the getaway traffic won't just effortlessly come in your doors. No matter where you run your hotel, you have opposition, and if they have a superior marketing strategy than you do, they 'll get your business, even if your resort is closer to their family's home. To take advantage of the holiday increase in travel, then, you need to adopt a solid marketing strategy, and that approach must include Internet marketing.

As Christmas approaches, use the Internet to promote special deals, events and promotions you are using to bring in traffic over the holidays. Of course, you should start with using your hotel's website, but the marketing strategy can't end there. You should also take advantage of social networking sites and travel websites. So what do you put on these websites? That's where you need to have a little creativity. Because it's Christmas, everyone is in a festive mood. If you adopt that festivity into your hotel's holiday operations and advertise them online, you'll be much more likely to attract visitors.

Hotel Holiday Festivities

Some people are excited to spend Christmas in a hotel. Others are frustrated and would much rather be staying in the family home. No matter what type of guests you have, you can attract more guests and ensure they have a good time if you make your hotel festive. Start by decorating, and then implement some festive activities, like a special Christmas breakfast on Christmas morning or midnight eggnog on Christmas eve. On Christmas day, have Christmas music and appetizers or cookies in the lobby or dining room. Once you have decided on your festivities, advertise them online. Post pictures of your decorated hotel on your social networking site and hotel's homepage, along with advertisements explaining your activities. You can also add explanations of these events to your profiles on travel and travel discount sites. Marketing these activities online offers you the chance to grasp your guests where they tend to make their reservations -- online.

Special Rates

If you are like most hotels that offer special rates for the holiday season, there is no better place to advertise those than online. Since many people book their holiday hotels online, advertise specials on your social networking sites and home page. This way, people who see your low rates online will be likely to book right away instead of shopping around for better rates -- they will assume those rates can't be beat!

Your Web Presence

If you are going to advertise your low rates and holiday promotions online, then you need to make sure people are looking at your website or social networking site. To do this, have a "friend drive" on your social networking site. Give away something small to friends or encourage people to become your connections on your social networking sites to get access to premium content, like travel tips. To encourage visitors to your website, place advertisements on travel websites and write informational articles about travel or hotel stays that you publish elsewhere on the web.

Christmas will be here before you know it -- if you don't market your hotel online soon, you'll lose business that your competitors will gobble up.

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This article provides some suggestions to move you in the right direction. For indepth advice a marketing agency would be an ideal resource for next Christmas. Resourced http://www.standoutuk.com

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