"Create and be found"
The tagline is catchy, but a little deceptive. It sends the impression that all you need to do to "be found" online is to create a website. Any of you who have a website know that it's not quite that simple. You need to market your website in order to "be found" by the people in your target market.
When you've just created your website and you are thinking about marketing with articles, I know there's an initial learning curve. It's not just about learning how to write and submit articles. Many times there is an initial confusion as to what in the world you should be shooting for, what is a measurement of success, and why it's worth your effort to try to market your site at all.
Here are 2 questions that reveal very common areas of confusion with people who are new to article marketing:
1 - What does it mean for people to find your website on the internet?
You have created a website, but until you start marketing it no one will know that it's there.
Who is your website for? It's for people who could use your services or products but who don't know who you are yet. These are your "target customers". When these people have a need for someone who provides services or products such as yours, they will go to a search engine such as Google, Yahoo, Bing or one of the others, and they will type in words that express their need.
When your target customers search for things associated with your niche, your goal is for your website to appear at the top of the results lists, preferably in the #1 position. Your target customers will most likely click on one of the web pages listed at the top of the results list. The #1 website usually gets the bulk of the clicks.
So, this is what it means for people to find your site on the internet: People who don't know who you are, but who are potential customers of your business, type searches into Google and the other search engines, and then they click on your website in the results list.
2 - What should you be trying to rank for--your name or business name, or something else?
In that commercial I saw for the website creation service, they showed a person creating a business website and then going to a search engine and searching for the name of the business. They were thrilled to see that their website held the top ranking when someone searched for their business name.
This is actually not what you should be going for when marketing your website.
Think about it--if a person already knows the name of your business or your name and they are specifically searching for you and trying to get to your specific website, then that person already knows who you are. They might have met you at a conference or heard about you from a different source.
It's great that they can search for your business name and find your website in Google, but that won't lead to a massive influx of traffic, and that's actually not what website marketing is about.
When you do article marketing, your goal is for your website to be found by people who don't know your business even exists.
When people go to Google and the other search engines to get information, they are usually only aware of their own need, not the exact website that can offer them a solution. So, they do a search in Google, and then they see a list of web pages ranked in order with the web pages at the top being most likely to have the information that they're looking for.
If your website can be at the top of the results list for the phrases that your target customers are searching for, then there can be a lot of website visitors coming your way. In fact, the web page that's in the #1 spot receives about 8.5 times the traffic as the web page in the #5 position.
That's a significant difference--it's the difference between getting 1,000 visitors a month and 8,500. To drive it home even further, it's the difference between 5,000 visitors a month and 42,500.
Now, you're starting to get an idea as to why website owners are so intent on marketing their websites and getting a higher search engine ranking!
When you're starting to do article marketing you'll hear a lot of terms thrown around that are unfamiliar to you. People talk about being ranked #1 or "being found" on the internet. Now you know what they're talking about, what you should be shooting for, and the reward that is in store for the people who are consistent with their article marketing efforts.
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Steve Shaw has helped thousands of business owners worldwide build traffic, leads and sales to their websites, and he wants to help you do the same - grab his free report giving you a blueprint for attracting sustainable, dirt-cheap, long-term, targeted traffic to any website ... including yours! Go now to http://www.submityourarticle.com/report - some people have used the same information to boost their traffic by up to 600%!
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