On the contrary, both outbound and telemarketing share some common aspects. First, the two are performance-based and results-oriented, as they are used primarily to generate sales leads. Second, both are methods of lead generation and lead nurturing. Next, outbound and inbound services are done by qualified and trained telemarketers or agents. Fourth, these services can be delegated to a third party provider, whether that is on-shore or offshore. Lastly, both are devices to enhance customer satisfaction, company's growth and development. Yet, , outbound programs differ from those of inbound. Though in form, they are dissimilar. The substance remains the same.
Outbound contact centers are effective when it comes to prospecting. Through a phone call, sales prospects a company identifies as qualified sales leads are swiftly determined. After which, these customers are going to be nurtured to convert prospects into sales-ready status. When the goal of company is to reduce costs while reaching directly to exact audience, outbound telemarketing is one of the best ways. It can either be Business to Business or B2B telemarketing or Business to Consumer (B2C). The following are the offerings of an outbound call center:
1. Appointment Setting
2. Market Research and Survey
3. Sales and Marketing Support
4. E-Mail Follow-Up Campaigns
5. Database Cleansing
6. Lead Generation (B2C and B2B)
7. Voice Broadcast Campaign
8. Lead Nurturing
9. Cross-selling and up-selling
10. Market research
11. Service Satisfaction Follow-ups
In contrast, inbound telemarketing makes sure that customers can easily reach the company without time limits. Moreover, by way of an inbound call center, calls after business hours can still be accommodated using a 24/7 customer service support. Additionally, calls which overflow while business transactions are still up and running can be best handled using this. The telephone is not the online portal for answering services. Nowadays, the Internet, through a live support chat, is utilized to cater online browsers. Inbound calls are open not just for inquiries and updates. Prospects who decide to make use of a product and/or service can employ any answering service instruments anytime of the day or night and anywhere. Here are the following services through inbound contact centers:
1. Toll-free customer service support
2.024/7 customer service support
3. Answering services
4. Live operator answering service
5. Live support chat
6. Order taking and processing
7. Customer relationship management (CRM) programs
8. Products and services up-selling services
9. Technical support and traditional help line support
10. Overflow call management
11. Reservations and bookings
12. Query Handling Services
Management practices dictate that in order to achieve success, companies must focus on core competencies. However, there are some important tasks that need to be done aside from the core business. With this, firms won't be able to concentrate fully on its primary responsibilities. It is every company's gospel that inbound and outbound telemarketing have been developed. Through these two contact services, some sales and marketing campaigns are transferred to a third party, which is a telemarketing company. This provides a client company the time and resources to mobilize the entire organization in efficiently and effectively in meeting its desired objectives.
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Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com/
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This is really cool,now i know the difference between inbound and outbound telemarketing.
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