When you submit your article, most online publishers will allow you to put a link in your article to a piece of related content.
Some publishers may require that the content not be on the same site that is referenced in your resource box though. This is to ensure that the article does not appear promotional, like you're trying to use the article body to lead people to your site. In article marketing, the article body is where you provide teaching information on your niche, and the resource box is the spot where you can talk about your website.
So, is it advisable to put links in your article body to related content?
If at all possible, when doing a traditional article submission the article body should be free of links for the following reasons:
1 - You really want the reader to click the link in your resource box and including links higher up on the page to other sites distracts readers from the primary action that you want them to take.
2 - In general, publishers prefer free reprint articles that do not contain links. They are already providing one or two links in the resource box, so most publishers would prefer to keep the links to a minimum for SEO reasons.
3 - Also, publishers would like to keep the reader at their site for as long as possible, so the fewer links in the article body the better.
But what if you really want to share a link in your article? Here are some guidelines for including links in your article body:
*The link should not go to your own web site. Putting a link to your own site from the article body can send the impression that the article is promotional or sales oriented.
*Place the link after the first half of the article.
Some publishers say to put the link after the first 3 paragraphs, but for each writer a paragraph may be of a different length (some paragraphs may be just one sentence long), so I think it's safer to keep it after the first half of the article.
What the publisher is really going for is to keep the links in the article body "below the fold". When a person is looking at a web page, they will most likely not be able to see the entire page (if they're on a standard computer screen). They see the first part of the article, and then they need to scroll down to see the rest of the article. "Above the fold" is the part of the web page that is visible without scrolling. "Below the fold" is the part of the page that is only visible after the reader scrolls down.
The reason why online publishers prefer to keep links "below the fold" is that it keeps the reader on the page longer.
Just like with an offline newspaper the articles that are "above the fold" (above the actual crease in the newspaper) are chosen for their potential to hook a reader in and buy the paper, so with an online article, the content above the fold will hopefully capture the attention of the reader so that he stays on the page. If there were to be a link in the top half of the article, then there is a greater chance of the reader clicking away prematurely.
*If you're including a link in the article body, be sure that it's related to content in the article and adds value.
*Don't put affiliate links in the article body.
*Also, however many links you include in the article should be in proportion to the length of the article. A longer article may be able to support more links, while a shorter article may be able to have just one.
The purpose of providing links in the article body is to enhance the usefulness of the article. If at all possible, it's a good idea to refrain from including any links in the article itself.
Remember, your primary objective is for the reader to click the link(s) in your resource box. If you have information on your own site that is related to the article and you think that readers would appreciate the extra information, you can include a link to that page in your resource box (rather than the article body). In fact, having such a link in the resource box may be a good way to entice readers to your web site.
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