I always like to read the reviews on book jackets before deciding to buy them. I remember one review that said something like, "I finished this book at 10 o'clock at night, and I was so hungry for more that I went out to the bookstore in my pajamas to buy the sequel!"
I think we've all had that experience--we start reading a book and we just can't put it down. Then, after we finish it, we immediately want to keep on going with the next book in the series.
I've also had that experience with online writers--there are some blogs that I run into where I find myself reading late into the night. I start by reading one post that "hooks" me, then I go through the archives and I keep telling myself, "I'll read just one more post, then I'll go to bed." But before long I've finished the entire archive.
You may think that you need to try really hard to generate this type of reader loyalty, but sometimes trying too hard just make our articles stiff and takes the joy out of writing.
It doesn't have to be hard though--here are 3 very simple article marketing strategies that you can do to attract loyal readers:
1 - Thoroughly cover each topic in your niche.
Your niche is the overall topic of your website. It may be the article marketing niche, or the organic gardening niche, or the home schooling niche or something else. It's like the umbrella topic for your website.
Under the umbrella are more specific sub-topics. For article marketing some of the topics "under the umbrella" would be resource boxes, titles, writing articles that are search engine optimized, etc.
If you want to inspire a reader to get "hooked" on your articles, you need to get some momentum going with your topics. Instead of one-off articles that superficially cover the main topic, make it your goal to go deep on a topic, as deep as you can. That means that you cover every aspect of it getting as specific as possible and also as broad as possible.
That way, when someone reads one of your articles and really likes it, you'll have several others that are on the same sub-topic that offer more information on more detailed aspects of that sub-topic.
2 - Provide valuable information.
The best word count to shoot for is in the 600-800 word range. That gives you enough space to provide substantial information on your topic, but it's not so long that the reader will be intimidated and decide he doesn't have time to read the article.
The thing that will make a reader want to read more is getting a first taste of satisfaction by reading just one of your articles. In reading that article, the reader will come away saying, "I learned something new that will help me. I'm glad I found this article--I wonder if the author has more like this with more information?"
3 - Remember, it's an article, not an encyclopedia.
The article is limited in length, and therefore you can't put every last bit of information you know in there. It can be tempting to try to cram too much information into an article (or make the article be longer than most readers will want to read), but it doesn't help you in the long run.
You know a lot about your topic, but you won't be able to give 100% of what you know if every article. But that's okay--you're submitting articles on an ongoing basis, and you can let each article build on the information you provide.
That way, in order to get the full scope of the knowledge you can share, your reader just needs to read through your library of articles. If you find that one of your articles is going too long, break it into two separate articles, or maybe several different articles.
So, if a reader wants to read more articles by you, how do you share that info with them?
You can post your articles or just links to your articles on your website. Many article directories will have an RSS feed that makes it so that your website can be automatically updated every time you publish an article. You can also publicize your article RSS feed on your website to make it easy for your readers to subscribe to your feed and receive your articles in their RSS feed reader.
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Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot - and it's all 100% free! Go to http://www.autoblogit.com for more information.
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