Deciding which type of telemarketing firm suits your business depends on a number of aspects. To start with is the size of your campaign; your targeted prospects or industries ; and the intricacy of your proposition.
Let's see how each aspect of this business can affect your decision to hire.
Size of your campaign. To start with, you will need to know the scope of your telemarketing campaign. How big is the database for your prospecting? Do you have more than a hundred prospects or more than a hundred thousand? Best suited for long campaigns are larger telemarketing firms. A large number of telemarketers can be made available for the campaign. In addition, they have the modern telephone systems like auto-dialers or predictive dialers to enhance efficiency in running huge cold-calling projects.
The reverse is true when they have to handle or manage small tasks. A big telemarketing agency is not designed to take on campaigns with less than a few thousand prospects. Large-scale teleservices providers need large campaigns because they need to set up telephone and computer systems as well as provide training to their telemarketers. Smaller telemarketing agencies are ideal for small-scale calling campaigns because these projects require only a small telemarketing team to work on them.
The industries or prospects you target. Just like your campaign's size, the audience is also another factor that you must consider. Would you like to focus on consumers or individuals, SME executives, or high-level decision makers of large business enterprises? What about verticals or industries? Commonly, large outbound call centers cater to business-to-consumer calling projects while smaller telemarketing firms are more likely to specialize in a particular industry or business sector. This is usually the case because they have less employee turn-over rate compared to bigger outbound call centers. Telemarketers from these smaller agencies will build up skills in calling a particular industry or sector. It is important to match the prospect type and industry with the appropriate telemarketing firm to ensure that you are hiring the right agency.
The proposition's inherent intricacy. In selecting the right telemarketing service provider, it is essential to consider how much they suit your entire proposition. Generally, larger telemarketing companies will depend on having their calling agents use a scripted sales pitch. Intricate propositions are a bit critical a path to take, since this would call on some level of technical knowledge on the subject. Once a prospect starts to ask questions and steer the telemarketer to a different direction, the agent will likely struggle and the company being represented will lose positioning from the prospect's viewpoint.
Due to the low employee turn-over rate which smaller telemarketing companies have, they are able to maintain stronger and more experienced telemarketing teams. Their agents have well-developed telephone selling skills and industry expertise that they can depend on for more efficient sales pitches that do not seem too rehearsed.
Clients are more likely to build rapport with the people who work with smaller telemarketing agencies. This gets the telemarketing teams more acquainted with your proposition in the long run. With larger telemarketing companies, you are likely to have different agents working on your campaign quite frequently because of higher attrition rates. This pretty much explains the reason why smaller telemarketing companies are better at managing complicated proposals.
As a general rule, larger telemarketing companies are better suited for large-scale calling projects with simple cold-calling approach. For complex business propositions, it is better to use smaller telemarketing firms.
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Belinda Summers is a professional Lead Generation Consultant helping corporate organizations increase their revenue through telemarketing lead generation and appointment setting strategies. To know more about lead generation and appointment setting, visit: http://www.callboxinc.com/
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