1. Reputation Check
Check out their reputation in the industry. There are literally thousands of companies around the world with affiliate programs and chances are you'll have plenty to choose from in your business niche. However, not all of them are created equal and it pays to be selective.
One key way to make sure you select a profitable affiliate program is to research their reputation in the industry. Do they have a reputation for quality products? Do they have a reputation for good customer service? Are they respected? Is the company growing or is it on a downward turn?
2. Terms of Commission Payment
What are their payment terms? Does the company pay you whenever you make a sale or only when you reach a certain level of sales? This is important because if you have to wait until you make ten sales or reach $500, this affects your cash flow. Cash flow is important not only in staying afloat as a business owner but also in staying profitable. Make sure when you select a profitable affiliate program that the payment terms can meet your cash flow needs.
3. Study Sales Process
How are their sales pages? If you're being paid per sale, rather than pay per view, there's no profit in sending 1000 customers to an affiliate sales page if the sales page doesn't convert visitors into customers. Make sure the sales pages of your affiliate product or service convert traffic into sales.
4. Promotional Materials
What materials do they provide you to promote? Some affiliate programs give you an affiliate link and send you on your way. Other affiliate programs offer you a wealth of content, advertisements, promotional materials, buttons, and more to promote their products. The more materials a company provides, assuming its quality marketing material, the easier it will be for you to make money.
5. Affiliate Treatment
How do they treat their affiliates? This is important. When issues arise or when you need to speak to an affiliate manager about anything, is there someone available to help you? Look for companies that have a good reputation for treating their affiliates like the valuable assets they are. If you have questions about whether an affiliate program is the right choice for you, contact them.
6. Go With Your Gut
Do you feel good about their products or services? Instincts and intuition are important, and so is your ability to sell or promote an affiliate program's products and services. If you're unable to promote them with enthusiasm then you're probably not going to make much money from them.
7. Matching Your Overall Plan
Does the program match your other affiliate programs in your niche? This may seem obvious; however, the best way to select a profitable affiliate program is to make sure it fits into the needs of your audience and that it complements everything else you are doing and other products you are selling. If you're seeking your first affiliate program, then make sure it fits your business vision.
One Last Secret: If push comes to shove and you want some quick information on a product, ask other affiliates! If you cannot find anyone who represents the products, which you should be able to do with a quick search online, then contact the program manager and ask for a few references or the contact information of a few affiliates. Talking to these affiliates will likely answer any questions you may have when it comes to selecting a profitable affiliate program.
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