The One Essential Thing An Email Message Must Have

You need to be aware of one very important factor for how to grow your internet business with every email message that you send to your list members. Whilst there is a lot to do when creating content for your internet business such as articles and blog posts, email messages are every bit as important and should also include this one key factor.

What is required to be included as part of every email message communication that you send out, whether to existing customers or prospects, is a call to action. This is the part of your message which directs the reader to take whatever action you ask of them. As it is contained within an email message, the process will involve clicking on a link to be taken to the intended destination. It could take the form of a recommendation for your own product or an affiliate one, or perhaps it could be a blog post that has been created. Whatever it is, every time you write an email message to your lists they require to contain a call to action.

Why is this so? Why should you ensure that when the email is opened the reader takes the action you want, rather than let them leave and come back to it another time? We are all a little prone to procrastination and think "I will come back to that tomorrow when I have a little more time". The fact is the vast majority of email list members do not come back to such emails as they will most probably have forgotten about them. You need the reader to take action now, when what you have been talking about is still at the front of their mind.

How can you then get them to take this action that you are calling for? This is achieved by using compelling words and can include using inducements, special offers and rewards to get them over the line to your next stage of marketing. This can be from a website homepage to a sales page, an offer within an email leading to a sales page or perhaps a review with a recommendation to follow the link to a sales page.

Every email message should have this call to action. Even if the content of the message is informative and educational, always include something that the reader can click through to. This will engage them further in your experience and make them more inclined to do business with you.

And this method of calling for action is not just for when you are creating email messages to send to your lists. It should be automatically incorporated into every piece of content you write, such as an article, blog post, forum posting, and press release as examples where you can adopt this good habit.

If you are guilty of not including a call to action in your email messages then you could be losing out on building your internet business further, particularly through lost sales. By raising the reader's interest in a topic, especially where you reveal part of a solution to a problem but then don't provide the ability to perhaps buy a product to solve that very problem, the prospect could very well go elsewhere to fulfil their need.

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