Adding Video Stock Footage To Your Marketing Campaigns

If you're in marketing, you know that bringing attention to your product is the first step to selling it. Having a video presentation to run on websites, conventions and trade shows is definitely one way to attract eyes and ears but having a video presentation running that holds the viewer's attention until you deliver your sales pitch is essential. Incorporating video stock footage that has exciting and interesting topics will ensure you keep their attention as you make your sales pitches.

Fortunately, stock video footage is readily available on a wide variety of topics. This enables you to "tell your story" your way without having to resort to static images to fill time. Being able to integrate footage from sporting events such as football, baseball or auto racing and other topics such as birds in flight, ships on the water, city street scenes or scenic panoramas literally opens up a world of possibilities when it comes to putting together your presentation.

Much like a Hollywood production, starting off with a storyboard will enable you to set up your presentation the way you want. Once you've decided how the "story" should go, then it comes time to locate the stock footage you want. There are several sites where you can take a look at lots of great video clips, some of which are even royalty free clips which can save you a lot of money in the process. Regardless of whether you need standard footage or HD video, there are thousands of choices you can sort through to get the exact clip you need.

There are lots of great video editing packages that make it a breeze to put together your presentation. While it does take time to get everything exactly how you want it, the great part is that by using stock video, it doesn't take nearly as much time as trying to shoot and edit your own segments. All it takes is dragging and dropping your video clips into the proper order, overlaying a soundtrack and putting together the title and end credit segments and you've just produced a great video presentation.

Video stock footage saves you time, they save you money and the help you put together a great presentation. Using stock footage enables you to market your products and services quickly and easily so your potential customers can get all the info they need from a fun and exciting video presentation.

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You can have everyone hanging on your every word and take your project to the next level by using video stock footage. BBC Motion Gallery has a wide-ranging library with HD video clips, sports and animal videos, archived footage and much more. Visit http://www.bbcmotiongallery.com/ for more footage.

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