Locate and pick the best topics for your niche
Include highly-optimized long-tail keywords that will help you with SEO (Search Engine Optimization)
Research these keywords effectively for your niche
Pick the right place to insert these keywords, inside the article
Pick the correct directories and blog networks to submit your articles
Plan your strategy
There are several skills you need to know: for instance, how to use articles you've already written, and rewrite them for maximum exposure and benefit.
Article Marketing always begins with a long-tailed keyword phrase. For example, you'd like to write about Autoresponders, you'd want at least a 3-word keyword phrase as the primary keyword phrase for that specific article.
So, say our keyword phrase is "Download Free Autoresponders" - we would include this keyword phrase in our title (preferably at the beginning) and again in the first paragraph (preferably in the first sentence). A lot marketers suggest that you keep your keyword density at around 5% and to place your keyword at least once in the body copy and again in the last sentence or paragraph. Do NOT, place your keyword where it does not make grammatical sense, you can be penalized by search engines. When complete, your article should run from 350-700 words in length.
Another how to blog and make money tip is that your article should focus on only one "angle", or point.
The strategy itself is unbelievably easy. It's picking your keywords and article topics is where it delves into the realms of Art. But don't worry - the more you do it, the simpler it gets. When you get started with article marketing you'll probably get results like these:
Article one draws heavy traffic, but doesn't convert
Article two attracts lighter traffic with conversions
Article three is a great hit, drawing multiple comments and resulting in click-throughs on products or services
Let's break it down further…
Your article has a Title. This title has one simple but crucial purpose: to make your reader want to read more.
There are many ways to do this. In an article about autoresponders, we might write a headline like "Download Free Autoresponders - But Be Wary of This Hidden Drawback". Here we taunted the reader into checking out the article by forcing them to want to find out exactly what the "hidden drawback" could possibly be.
It has an opening paragraph, which simply states what you're going to be discussing in the rest of the article - the drawback of Advertising you have no control over being inserted into your messages.
You write the article body, which is the "proof" of what you've stated in the first paragraph.
This leads up to the conclusion. If you're writing the article specifically for your blog, that could include an affiliate recommendation for a paid affiliate product.
Writing and submitting articles is also a very important strategy for getting links back to your blog which is an important aspect of getting great search engine rankings. If you want to know how to blog and make money buy a good thorough step by step course that can show you all of the elements you will need from start to finish.
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