Should You Crowdsource Your Company's Logo Design?

Small enterprises deal with several difficulties, a few of which are related to earnings. This is particularly the case during a corporation's start-up stage. Because of the potential very high cost of professional custom logo design, it is understandable that numerous business proprietors may seek ways to trim the expense

Among those ways is to crowdsource the task.

Crowdsourcing with regard to custom logo design fundamentally entails organizing a competition between several designers. A business proprietor might give you a reward (e.g. $100), and permit a large number of creative designers to contend

The winner - that is, the person whose custom logo design is chosen by the business owner - might receive the prize.

In this post, we will provide the advantages and disadvantages of using this approach to have a business logo made for your business. We'll first describe the advantages you'll enjoy, and then list some of the potential drawbacks.

Advantages Of Crowdsourcing Your Custom Logo Development

The obvious benefit is the lower price. With unusual exceptions, business logo designs made from crowdsourcing projects pose significant cost savings - at the least, initially - for the customer

To demonstrate, the cost of a specialized brand mark may cost several hundreds of dollars while the cash prize for a custom logo design competition may be $100 or less.

An additional advantage is that the business owner can take advantage of a bigger pool of creativity. Each one of the creative designers will probably produce concepts that other contributors don't have.

Lastly, there is generally less time and communication involved with the development process, which might appear beneficial to busy customers. The truth is, having less interaction is frequently harmful to the final design since there is little chance for the business owner to offer feedback.

Lack Of Substance

One obvious disadvantage of crowdsourcing your logo design project is that the creative designers are unlikely to realize anything at all about your organization. They will not be familiar with your brand name. Nor would they possess knowledge regarding your business's background, the niche you inhabit, and how your business pertains to others in your space. An established designer is going to commit the time to study these and additional details.

A common outcome of these contests is that the ultimate design (i.e. the "winning" logo) fails to capture the brand identity of the organization for which it was developed; failing that test, the logo cannot successfully represent the business.

Just Plain Dull

Another problem with crowdsourced design tasks would be that the individuals might "take inspiration" from other companies' logos without informing you that they are doing this. This may appear undamaging, but can lead to a variety of concerns with regards to ownership.

For instance, assume you select the winning design without recognizing it is rather similar to a logo design employed by another organization; further assume you move ahead with printing the logo on stationary, catalogues, pamphlets, and other collateral. If the business that is the owner of the original mark discovers that you're using it, they can file a cease and desist order

Unless of course you appeal the order in a court of law, you'll need to discard your business logo along with any materials on which it's printed. This can be pricey.

Plagiarism is common in custom logo competitions. Unfortunately, much of it never comes to light up until the business owner has started to integrate the plagiarized design.

A Possible Waste Of Precious Time And Funds

Crowdsourced custom logo design projects frequently fail to generate something that may be used by the company owner. Based on the rules imposed by the site at which the project is hosted, he or she may be not able to cancel the competition

A victor must be selected and the cash prize must be awarded. Consequently, the business owner wastes both money and time because the search for an effective logo design must carry on.

For specific circumstances, crowdsourcing the design of your organization logo could be an acceptable option. This might be the case if you gravely require a low-cost brand mark for your visual identity, to use on one-off projects like cheap stickers or the like and intend to substitute it as time goes on. But most business owners will certainly find that the process is irritating and unsatisfactory.

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