S.E.O stands for Search Engine Optimisation and is the method a site undergoes to enhance its prospects of being found in Google for the relevant keywords.
Meta-tags are HTML ( site code ) classes that search sites use to identify which keywords a website is relevant for. There are 3 primary tags that you will need to get right ; 'Title ', 'Headings ' and 'Description'.
Page Title
The page title must contain your keyword. It doesn't have to only be the keyword but ideally your keyword should appear at the start of title and there shouldn't be any more than 70 chararcters in your title. Hence as an example I could have titled the page something like ;
SEO - Using Wordpress To Lift Your Site in Google
Or
SEO - Why You Need an SEO Company
Or
SEO - Local Enterprise S.E.O Services
What ever your keyword is use it in the page title.
Advanced Wordpress Tip
Employing a plugin like WordPress S.E.O by Yoast will permit you to make 2 differnt headings - one for Google and the search engines and one for human readers. This is one of the things I like about Wordpress - it is so flexible and is focused on SEO.
I've used that methodology on this post so that the title that you the reader sees is ;
The Simplest Way To Easily Optimize Your Site for Relevant Keywords with Wordpress
But when Google comes along to have a look at this post it will see the title as ;
SEO Using Wordpress To Boost Your Website in Google
This lets me target my desired keyword, without putting in a page title that is irrelevant, or at least slightly strange, for the human reader.
Page Headings
There are several header tags on a web page - H1, H2, H3, H4, etc - and Google uses these as a strong indicator of relevancy, so ensuring your keyword is in these heading tags will help a lot .
The H1 tag is the most vital, H2 2nd most vital and so on , so if you only have one heading on the page ensure it's a H1 tag.
So use your keywords in you headings and sub-headings on the page.
Outline
The outline tag alerts the text that Google displays for your net page in its search results. Lots of the competition will get this wrong in a couple of different ways. A good description tag may hold the following ;
Keyword unique content A call to action
Just as you place your phrase into the page title and the headings and sub-headings, you should place it your description too.
The outline should be hand written and be unique to the page - Google ranks pages not websites, so you have got to view your internet site not as a single entity but as a collection of unique and seperate pages based around a typical theme.
If you have got the same description for every page on your website then Google will downgrade your internet site. If you do not write an an outline meta-tag at all then Google will just take the 1st 150 characters fom the page itself and this represents a lost opportunity for both SEO and getting your message out.
The description tag offers you the chance to nab traffic from websites that are essentially places above you in the search engines. If you take the time and difficulty to pen a good unique outline which appeals to your target consumer and includes a 'call to action ' then you can entice the searcher to click on your result rather than a competitor who has not bothered to write a unique and applicable description.
Meta-tags Summary
Place your keyword in all 3 meta-tags - page title, page headings and page outlines.
SEO - Place Keyword in URL
Re signification this is huge - Google gives gigantic weight to URLs. That's why if you can get your first keyword in your root domain you will get a gigantic ranking advantage.
If you don't have it in the root domain you can still easily place it in the URL for the individual pages. Have a look at the URL for this post in your browser.
The keyword - SEO - is in the URL - with Wordpress it is so easy to manipulate your URLs to make them shorter and more SEO friendly. SEO - Conclusion
This post has been about on-page S.E.O - getting your net pages right for the keywords you want to target. The first things you want to fret about are ;
Page title Page headings Page description Page URL Body copy
We haven't mentioned body copy so I will briefly debate it here ;
Keyword saturation ( the proportion as a percentage that the keyword appears in the body of the tract ) used to be an important factor in ranking, but research advocates it's becoming less and less important. Simply by writing naturally it is almost certain that your keyword will occur countless times in the text anyway.
In my experience it is more vital to get the meta-tags right than to try and shoe-horn your keyword into your article at every opportunity.
Note this isn't original stuff, but the majority of your competition, especially if you are a local enterprise, may not be paying attention to, or even be aware of the seriousness of keywords in meta-tags.
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S.E.O company
If you can get your on-page SEO correct you will be on your way to ranking above the competition for your keywords - http://www.leadgeneratingwebsites.co.uk/wordpress-seo/essex-seo/ - and grabbing a nice piece of internet traffic for your business.
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