Increased targeted traffic is something all web businesses are interested in because of all the things it represents. The past several years there has been a growing trend with some internet entrepreneurs to look outside the net for traffic.
There are actually relatively few traditional web marketer who are taking advantage of this offline to online approach. You can get yourself in front of tens of millions who spend most of their time offline.
One approach that is currently being used a lot is the webinar, and that is merely a means for conducting a web-based seminar. So then what you could do is take the webinar offline and conduct seminars. Of course you need to give solid information that is useful, and at the same time you will blend your particular web business into the presentation. If it is possible to do this on a regular basis, then you will be branding yourself and establishing your credibility.
The communication standard for tens of millions of businesses remains with email, and we do not see that changing in the foreseeable future. Email marketing for any business is challenging due to the amount of email everybody always gets. There are opportunities that really never went away, and they exist with old fashioned snail mail. You can contact people either locally or nationally for very cheap using something like post cards. What you do with it will depend on your business and overall goals.
How you essentially capitalize on this will depend on your business plus your business objectives and plans. There are definite ways to incorporate snail mail into your business, and so just examine the possibilities with it.
Offline marketing is something that you can experiment with as much as you can, because there are so many directions that you can go. Do not be afraid to try an approach that no one else is doing, as long as it produces for you, then that is all that matters. If you can be different enough so it captures attention, then that is what you should run with. There are a lot of methods that have worked for years, so do not neglect them because they work.
As you can see, it is clear that offline marketing is something you can do and get great returns. Nowadays, more and more people are becoming web savvy, which means shouldn't have a problem using offline methods to drive traffic to your site. Just remember that people will not be used to what you are doing, but they will learn in time for sure. It is always best to used a proven approach that will not cause you to get rushed.
----------------------------------------------------
For more information on overnight business cards, make sure you check out this article http://overnightbusinesscards.net
EasyPublish this article: http://submityourarticle.com/articles/easypublish.php?art_id=213966
No comments:
Post a Comment