As a marketing professional plying your trade on the web, understanding community participation is key to positioning yourself as an expert in the field and thus increase your credibility which leads directly to sales. To win in internet marketing you must be actively involved with the web community surrounding your product or service. Total immersion on the web is a very important marketing technique. The people who have a strong interest in the same area that you are seeking to move your product are the people who you should be identifying and actively engaging. In the cooking world would be a simple example of this. If you have developed the world's best non-stick pan then they would be interested in this product.
Participation for example in community forums as well as Facebook pages should be a key part your internet marketing strategy.
Savvy marketers attempt to inject themselves and their product in the proper places on the web. Howver relevance is imporant, you wouldn't push your non-stick pan on a football website, however if you offer timely information to people having issues with meatloaf sticking to the pan then you have made a great marketing move and are on your way to selling non-stick pans to people seeking pans that don't stick. Position yourself and your product as a solution to the community's pain will increase your chance of success.
As you seek to better your participation within your target market there are many different techniques and skills to be learned. You will see better results by tailoring your marketing activities to your target market. Developing these marketing skills will transcend that one market or product and allow you to successfully in any niche market of your choice.
----------------------------------------------------
Mary Johnson has had extensive experience in many business and marketing roles. Her interests are business strategy, Internet marketing, motivation and self-development. With a passion for passing on her knowledge to others for over 20 years, she is a big fan of http://www.completeguidetotraffic.com for targeting ideal traffic to her websites. You can find out more about Mary at http://www.recommended-resources.net .
EasyPublish this article: http://submityourarticle.com/articles/easypublish.php?art_id=215123
No comments:
Post a Comment